SEO strategy, analytics, and Google Ads for an auto parts website

Budget: 27000 UAH Deadline: 30 days

On car dismantling websites, there is a frequent loss of efficiency due to duplicated meta descriptions and incorrect use of OEM numbers.

Your project requires a three-step approach: a technical audit (XML sitemap, loading speeds), development of an SEO strategy focusing on category landing pages, and setting up Google Ads with dynamic keywords.

As the first step, I will check UTM tags in Google Tag Manager and set up an event funnel in GA4 to track requests from the website. For advertising, I will propose a structure with 4 campaigns: a general title, car brands, parts by nomenclature, and repairs.

Can you share the current conversion rates and the volume of monthly organic traffic?

Budget: 19500 UAH Deadline: 30 days

Hello. The hour rate is 1300 UAH.
I will take on the project for a monthly offer (minimum 6-9 months).

My specialization is complex YMYL niches (finance) and large E-commerce projects. I have promoted brands such as: easypay.ua, lovilave.com.ua, freelancehunt.com, isei.ua, krkr.com.ua.

Detailed case studies with graphs: Freelancehunt

Conditions: starting from 15 hours - 19500 UAH. Plus budget for text, links, services.

Budget: 15000 UAH Deadline: 30 days

Hello!
Your project caught my attention because it is important not just to launch Google Ads, but to build a clear promotion system for a large product catalog.

How would I start the promotion?
First of all, I would analyze the indexing, catalog structure, categories, product cards, brand/OEM pages, as well as the current data from Google Search Console and GA4. For a catalog of this size, it is important to understand which sections already have growth potential and which require further development.

What structure for Google Ads would I suggest?
Separate campaigns by categories of spare parts, car brands, popular models, and the most in-demand commercial queries. I would also highlight OEM queries as a separate direction, as they often bring highly targeted traffic.

Which tools would I check first?
Google Search Console, Google Analytics 4, Google Tag Manager, Google Ads, conversion accuracy, indexing, search queries, and user behavior on the site.

Do I have experience?
Yes, I have experience in promoting online stores and large product catalogs. I have worked on projects with a large number of categories, filters, and product cards, so I understand the nuances of scaling SEO and Google Ads for such sites.

For me, it is important to first understand how the site is currently functioning, and only then build a promotion strategy. This approach allows for not just traffic, but stable growth in inquiries and sales.
Best regards, Daria 🌷 Expand

Budget: 12000 UAH Deadline: 30 days

Good day, Daniil.
I have experience working with auto parts websites with a CPA of 40-100 UAH.
I will analyze the website and provide recommendations, as well as analyze competitors. I will set up advertising campaigns qualitatively and effectively.
I have over 13 years of experience. I am a Google partner, which allows me to obtain a promotional code for advertising in the amount of 10,500-55,000 UAH.
We can discuss in more detail in private messages.
The price in the bid is for setting up GTM, GA4, Google ADS, and one month of Google ADS support.

We can discuss the SEO audit separately.

Budget: 14000 UAH Deadline: 15 days

Hello.

A website with 50,000+ products cannot be promoted like a regular small online store. It is important to properly structure indexing, category structure, pages for brands, car models, part names, OEM numbers, filters, product cards, and advertising campaigns for different types of demand.

E-commerce case:
freelancehunt.com/showcase/work/keys-reklama-smart-temple-na-rozetka/2036731.html

PPC case in the B2B product niche:
freelancehunt.com/showcase/work/keys-yak-mi-znizili-cpl/2048363.html

How we would start the work:
1. SEO audit of the website
We will check indexing, sitemap.xml, robots.txt, canonical, duplicates, filters, URL parameters, pagination, product cards, categories, brand and model pages, 404 errors, redirects, speed, Core Web Vitals, Title, Description, H1-H3, internal linking, and errors in Google Search Console.

We will separately look at which pages should be indexed and which ones are better to close so that Google does not waste resources on junk filters and duplicates.

2. SEO strategy for a large catalog
For auto dismantling, it is important to promote not only general queries like “used auto parts” but also landing pages for specific demand:
— categories of parts;
— car brands;
— car models;
— brand + model + part;
— OEM number;
— part name;
— parts for cars from the USA;
— commercial queries with “buy,” “price,” “used,” “original.”

It is also important to think through meta-tag templates, category texts, microdata, breadcrumbs, interlinking between brands, models, categories, and product cards.

3. Google Ads
I would suggest the following structure:
— Search for the most profitable and priority categories;
— separate campaigns for car brands/models;
— separate groups for types of parts;
— campaigns by OEM numbers, if there is demand;
— DSA campaigns to cover a large catalog;
— remarketing to visitors of product cards and categories;
— Shopping Performance Max can be considered if the product feed is correct and the products meet Google’s requirements.

It is better to launch ads with clear buying intent: “buy camry 70 headlight used,” “ford escape hood used,” etc. Expand

Budget: 5000 UAH Deadline: 10 days

Good day
I am interested in your project. I would like to discuss all questions regarding cooperation in more detail.

Budget: 7000 UAH Deadline: 30 days

Hello! I have reviewed your order and am ready to implement it.

I am an SEO specialist with over 9 years of experience and 100+ successful projects in the USA / Europe / Ukraine.

I have collaborated with companies such as: shifton.com, posylka.de, britishsecond.com.ua, and many other large companies.

You can view my portfolio in my profile.

My services:
- Competitor and market analysis. Building a long-term strategy.
- Initial full optimization of the entire website.
- Technical audit of the website, fixing errors.
- Monthly management, increasing targeted organic traffic, improving website ranking.
- Building quality LinkBuilding.
- Setting up Google Analytics & Facebook Pixel, installing all important conversions for tracking.

Why me?
- Experience in more than 50+ different fields, even gray areas.
- Individual analysis of business and market, forming a strategy that will yield results.
- Only positive feedback about my work.
- I have a digital SEO specialist certificate from a leading company in the USA. A vast knowledge base and understanding of how to act in various situations.
- Focused on long-term cooperation.

Wishing you a good mood, I will be waiting for your feedback =) Expand