Web analytics
There is a site with CookieYes connected (strict Consent Mode v2). GA4 and Facebook Pixel are already installed.
Tasks:
- Check and fine-tune GA4 and Facebook Pixel — ensure correct operation through server-side or proxy, so that data is not blocked by anti-trackers.
- Set up conversion tracking in GA4 — registration, payment — to see where each client came from (source, campaign, channel).
- Select and implement an additional analytics tool (CRO solutions like Hotjar/Clarity).
There are in-house developers, you will need to work together with them.
Experience with Consent Mode v2 and server-side tracking is required.
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