We are authors/publishers on the Amazon KDP platform and have active advertising campaigns (Sponsored Products/Brands). A deep, independent audit and consultation from an expert specializing in promoting books/KDP products through Amazon Ads is required.
The goal is to maximize ACoS/TACOS and increase net profit from advertising investments.
What we expect from the Consultant (Key Tasks):
In-depth Amazon Ads Audit:
Analysis of campaign structure (automatic, keyword targeting, product targeting, Lockscreen Ads).
Evaluation of the effectiveness of search queries and negative keyword strategies to reduce ACoS.
Analysis of match type usage and bids.
Analysis of Key KDP Metrics:
Checking the effectiveness of product pages (Book Page Optimization, A+ Content, covers, descriptions) in the context of advertising traffic.
Analysis of the relationship between advertising and organic ranking (BSR).
Development of Optimization Strategy:
Providing specific, prioritized recommendations for immediate improvement of current campaigns.
Consultation on scaling (using Sponsored Brands/Video, expanding to other marketplaces).
Training our team for further independent work with the advertising cabinet.