About the project: eFoily.com — a brand of electric foils. There is ready content: 150 GB of footage — reviews, drone shots, photos, and videos of the product. We need a person who will turn all this into a working sales tool, not just "posting for the sake of posting." + we will also be shooting content on-site. So far, we have been doing everything ourselves through CapCut and other neural networks.
What needs to be done:
— Full management of Instagram + duplication of content on TikTok and YouTube Shorts — Development and implementation of a promotion strategy from scratch: audience analysis, competitors, brand meanings — Working with the pains and triggers of the target audience: understanding who our buyer is, what stops them, what engages them — Creating a content plan based on broad meanings → narrowing down to specific scenarios for each format — Writing scripts with strong hooks (the first 1-3 seconds are crucial) — Video editing: bright, dynamic, in line with platform trends — Visual packaging of the account: unified style, grid, covers for Reels/Shorts — Focus on organic reach, not artificial inflation. We need content that is genuinely watched and shared.
We are looking for a person who:
Understands the difference between a hook, pain, meaning, and offer — and can build it into a unified logic — Has experience in promoting in the lifestyle/sport/outdoor/tech niche — Can edit themselves or manages an editor (please show examples) — Thinks strategically but executes hands-on — Is not afraid to experiment with formats and analyze results
We evaluate: — Portfolio of accounts you have managed (preferably in similar niches) — Examples of Reels/TikTok/Shorts with good organic reach — Your approach to audience analysis and strategy building (can be briefly described or shown with an example)
Platforms: Instagram, TikTok, YouTube Shorts Work format: remote, long-term collaboration Start: as soon as possible
Respond with your portfolio and a brief description of your approach — how you would start working on this project.