SMM + PRODUCTION
Technical Assignment (TA) for SMM Management and Content Production
1. Block – SMM (Company Director)
1.1. Main Parameters
- Languages: RU + ENG
- Target Audience: business partners, investors, premium clients.
- Frequency: 10 posts per month.
- Content: personal brand, expertise, investment trends, analytics, lifestyle.
- Social Networks:
- YouTube
- TikTok
1.2. Content Format
- Longreads (analytics, expert opinions).
- Short videos (TikTok, Reels, Shorts).
- Stories with personal insights.
- High-quality photo/visual content.
- Carousels and infographics.
1.3. Main Tasks
- Development of a content plan.
- Creation of unique content for the personal brand.
- Monitoring trends, adapting formats.
- Preparation of texts and visuals.
- Analysis of content effectiveness.
2. Block – SMM (Company)
2.1. Main Parameters
- Languages: RU + ENG
- Target Audience: real estate buyers, investors, tenants.
- Frequency: 15 posts per month.
- Content: properties, market analytics, expert advice, buying process, company advantages.
- Social Networks:
- YouTube
- TikTok
2.2. Content Format
- Descriptions of real estate properties.
- Video tours, reviews.
- Client cases.
- Investment tips for real estate.
- Interactive publications (polls, quizzes).
2.3. Main Tasks
- Management and development of the company's pages.
- Development of unique content.
- Preparation of visuals (design, video).
- Engagement with subscribers, increasing involvement.
- Analysis of statistics, adjustment of strategy.
3. Block – PRODUCTION
3.1. Main Parameters
- Format: Remote organization of the process.
- Number of videos per month: 30-40.
- Videographer: on-site.
- Content: short videos (TikTok, Reels, Shorts).
3.2. Main Tasks
Scripts:
- Development of plots for key themes.
- Adaptation for platforms (TikTok, Instagram, YouTube).
Organization of shoots:
- Selection of actors.
- Interaction with the Project Manager regarding locations.
- Control of preparation for the shoot.
Communication:
- Coordination of the videographer and actors.
- Interaction with the editing team.
3.3. Requirements for Video Content
- Duration: 15-60 seconds.
- Vertical format (9:16).
- High quality of image and sound.
- Dynamic editing, use of trending effects.
- Focus on audience engagement (hooks, fast pace, call to action).
4. General Requirements and Quality Control
- Content plan for the month: to be agreed in advance.
- Quality of visuals: compliance with the premium segment.
- Adherence to deadlines: weekly reporting.
- Content optimization: analysis of engagement and adjustment of strategies.
Result: regular creation and publication of quality content, increased engagement, lead generation through SMM and video formats.
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