SMM Strategist / Content Lead

Hello! I am Roman, an individual developer with 4 years of professional experience in full-stack development and building complex automation systems, and I am implementing a content strategy for your apartment hotel in the Carpathians. With technical expertise in the real estate and investment niches, I focus on creating content funnels that are integrated into an overall performance system to achieve target metrics (CPL, CPA, ROMI). I work exclusively as a freelancer through a sole proprietorship, which guarantees you direct communication, legal transparency, and no agency markups while maintaining full control of the production team. My approach to investment real estate is based on audience segmentation through content (from rational profit calculations to the emotional aspect of owning a premium property) and close collaboration with targeted advertising to scale working hypotheses. You can familiarize yourself with my experience in project implementation in the service sector and development through the following links: https://3magency.co/, https://jk-solution.com.ua/ (example of development for a dental center), https://farfieworldwide.com/, Behance. For selling investment real estate, I would build content through an "expert series": from location reviews and construction dynamics to transparent financial models and interviews with existing investors, where each piece of content has a clear call-to-action to transition to a lead form or consultation.

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Good day!
I saw your vacancy for a Content Lead for a development project. I understand that you are looking for a strategist who thinks in funnels and metrics, not just a "poster."
What I can cover:
1. Content strategy for an investment product:

Development of a content strategy focused on lead generation (not just "awareness")
Building a content funnel: cold audience → warming → leads → conversion
Testing hypotheses and scaling successful solutions

… 2. Production management:

Setting tasks for copywriters, designers, videographers
Quality control and deadlines
Selecting references and creative concepts

3. Content as part of performance:

Working in conjunction with a targeting specialist (I can also handle targeting if needed)
Adapting content for advertising (creatives, texts, videos)
Creating content for specific audience segments

4. Analytics:

Tracking metrics: CPL, CPA, ROMI, content conversion
Monthly reports with recommendations
Optimization based on data

How I would build content for selling investment real estate
Three-level strategy:
1. Cold audience (awareness):

Content about the Carpathians as an investment direction (growth of tourism, hotel occupancy statistics)
Lifestyle content
Cases of other investors (with income figures)

2. Warming (consideration):

Analysis of the investment model (ROI, payback period, management options)
Responses to objections ("Is it reliable?", "How does the income model work?")
Comparison with alternatives (real estate in the city, stocks, deposits)

3. Conversion (decision):

Testimonials from investors
Virtual tours, project documentation
Limited offers, deadlines

Performance component:

Targeting lookalike investors (income $5K+/month, interests: real estate, investments, passive income)
Retargeting those who interacted with the content
Lead magnets: ROI calculator, tax guide, market overview

Metrics:

CPL < $15-20 (depending on geo)
Lead → meeting conversion: 20%+
ROMI on content: 1:5+

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Good day!
I have over 2 years of experience in marketing, having worked with a real estate company and developers.

I developed strategies and funnels for lead generation.
In short - I would work with a funnel that converts from Instagram to Telegram, more details in the OP.

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Good time of day! 🧡
I am ready to start working, I will be happy to help with minimal deadlines 😉
I have experience working on similar projects. 🌼 (There are reviews on this topic and work in the portfolio)
I will do it in the best way, I will start now! 🚀🛸✈️

Be sure to write, we will discuss. I respond instantly!

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Hello!) I have been engaged in design, management, and promotion of social networks for over 5 years. I have experience working with real estate in Cyprus, where the check amounts to from $250k. I am ready to discuss the details)

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Good day.
We are ready to join the project and close the task of systematic lead engagement through content and performance.

We work as a team, where each member is responsible for their block: targeting specialist, copywriter, designer, video production, and other specialists. This allows us not only to manage content but to build a complete promotion system, where content directly influences applications and sales.

We take on:
— development of content strategy and content plan
— setting tasks for the entire production team
— quality control of content
… — synchronization with advertising
— analytics and optimization of results

We work through metrics (CPL, CPA, ROMI) and constant testing of hypotheses.

I will provide case studies with results in private messages.

I am ready to discuss the details of collaboration.

Is it a page from scratch, or can we see what is currently available?

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