Creation of creatives
Technical assignment: creation of advertising creatives for car rental
Task:
Develop a series of dynamic advertising creatives (live banners / animated images / short motion creatives) for car rental advertising.
Number of creatives:
Total: 7 creatives
- 6 separate creatives
- Each car is shown separately.
- For each car, the following changes:
- car photo;
- price;
- specifications;
- description;
- additional information.
- 1 general creative
- All 6 cars together.
- General advertising banner for the fleet.
Important:
There is one sample banner — it has the correct structure of information. I will provide it to the performer as a reference.
Style
No static images are needed.
It is necessary to create lively, dynamic creatives that visually grab attention.
Examples of desired effects:
- turned on and glowing headlights;
- flashing or light effects;
- slight movement of the car;
- logo rotation;
- water movement;
- swaying trees;
- moving clouds;
- glare;
- wind effect;
- environment animation;
- "live scene" effect.
The image should look alive, not like an ordinary static banner.
Format
Versions needed for:
Instagram Reels
TikTok
Stories
Facebook
Advertising posts
Main size:
1080×1920 (9:16)
Additionally, it is desirable for the design to be easily adaptable to other formats.
Structure
In all 7 creatives, the design must be the same:
A single template must be created:
Identical:
- style;
- element placement;
- background;
- animation;
- logo;
- buttons;
- design;
- effects.
Only the following change:
- car;
- price;
- specifications;
- text;
- information about a specific car.
Branding
Will be provided:
- logo;
- corporate style;
- phone number;
- WhatsApp;
- company data;
- information about each car.
Materials
After project approval, I will provide:
- photo of each car;
- prices;
- specifications;
- text;
- logo;
- additional data.
Important: information about the cars may be updated, so the project needs to be done in such a way that data replacement takes minimal time.
Result from the performer
Must deliver:
- Ready videos/animations;
- Source files;
- Editability;
- Project with layers;
- Convenient replacement:
- car;
- price;
- text.
Additionally
If there are ideas on how to make the advertisement more engaging and increase conversion — suggestions are welcome.
Goal: to create an advertisement that catches the eye and stands out among ordinary car rental ads.
Client's review of cooperation with Artem Y.
Creation of creativesGood afternoon. The performer tried to create one collage for approval for the second time, but he couldn't do it, unfortunately. He wasted time.
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367 4 1 Good day! I am interested in your project and would like to complete it. I work in Blender, Cinema 4D, 3ds Max and have experience. If the offer is still relevant, please write to me privately. I would be happy to do this work!
Behance
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196 Good day, I am ready to complete your task.
Behance
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1370 16 0 1 Good day! I know how to create high-quality and unique advertising creatives that increase sales.
Feel free to write, I am always in touch, I don't inflate prices, and I meet deadlines.
Portfolio:
Freelancehunt
Similar projects:
Freelancehunt
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3710 42 0 I will complete your project.
Shall we discuss the details?
Portfolio hereFreelancehunt and
Dribbble
If interested, feel free to contact me.
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1489 13 0 Good day!
I am interested in your project 😊
I have experience in creating advertising creatives and motion design. I will complete everything quickly, efficiently, and in a unified modern style ✨
Portfolio:Behance
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3248 34 0 Hello! I have extensive experience in graphic design for over 8 years, particularly in creating conversion-focused creatives. I will create stylish and modern clickable creatives for you that will be well-received by your target audience. I am confident you will be satisfied with the result!
I also want to mention that I have many examples of creatives in the automotive and logistics sectors.
Feel free to write, and I will send you relevant work examples to assess my design level and approach. Here is my portfolio:
Portfolio on Freelancehunt:Freelancehunt
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1686 23 0 Good day, Igor!
I am interested in your project and I would be happy to start creating engaging video creatives right away!
I will be using After Effects and Figma.
The layouts will be structured by layers, with names for each layer and compositions for easy and quick navigation and editing in the future.
I will make it possible to change sizes for each platform, as well as export to various formats and resolutions.
So, your two templates will be adapted for easy and quick modifications.
… I also always provide post-support for projects and am ready to help and advise for free if any questions arise in the future!
Let's discuss this in more detail)
What are your deadlines and budget?
You can view my animation portfolio here:
➡️Google Drive
You can also find my design portfolio on my profile page:
➡️Freelancehunt
➡️Behance
I just recently finished working on another project and am ready to start working right after our discussion!
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переведіть свій погляд на обрані категорії і оберіть РЕЛЕВАНТНУ
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Из описания проекта так и не понятно, сколько ресайзов (размеров) каждого баннера должно быть в финале и какое количество файлов вам нужно будет предоставить.
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А приймати роботу буде також ЧАТ ЖПТ? 😁
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"Есть один баннер-образец — на нём верная структура информации. Его предоставлю исполнителю как референс"
Лучше сразу предоставьте и прикрепите ссылку в описание проекта для всех фрилансеров, что бы не тратить время.
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