Logo Development for a Premium Developer
Aura Private Estate
1. Who We Are
Aura Private Estate is a full-cycle developer in Marbella (Spain).
We design, build, and sell premium real estate and provide concierge services.
This is not a classic agency.
This is a closed format of working with wealthy families.
2. What We DO NOT Need
❌ Clipart houses
❌ Roof + window
❌ Keys, locks, house silhouettes
❌ Overloaded coats of arms
❌ Template fonts from Canva
❌ Stock graphics
If you plan to use ready-made elements — do not respond.
3. What We Need
The logo should look like:
Associations:
Reliability / Privacy / Intellectual Architecture
Client Emotion:
“I am safe. This is my level.”
4. Concept
Format: symbol + text
We are considering 3 directions:
1️⃣ Architectural Monogram
Minimalist monogram A / APE
Geometry, balance, proportions
2️⃣ Architectural Sign
Clean lines of the facade
Arch / column / horizontal
Modern classic
3️⃣ Private Club Emblem
Restrained, elegant sign
Minimum details
Maximum status
5. Style
Modern classic
European restraint
Minimalism
No “luxury excess”
Inspiration by mood (do not copy, but match the quality level):
6. Color Logic
We do not fix colors, but we expect:
Option A:
Graphite / Ivory / Muted gold
Option B:
Deep dark blue / Light stone
Important:
The logo must be strong even in monochrome.
7. Font Requirements
8. Where It Will Be Used
The logo must look equally confident in:
9. What You Should Provide
3 concepts
2 rounds of revisions
AI / EPS / SVG
Transparent PNG
Black and white version
Version for dark background
Favicon
Mini brand guide (colors, fonts, safe area)
10. Deadline
7 days.
11. Budget
100–150 €
(Please respond only if the budget is acceptable.)
12. Mandatory Condition
In your response, show:
2–3 works in the premium segment
A brief description of your approach to the project
Confirmation that stock is not used
Additionally — Recommended Slogan
Can consider:
Designed for Life. Built for Legacy.
or
Private Living. Exceptional Estates.