Target tourism

Hello! I understand the specifics: the tourism market has drastically changed since the onset of the full-scale war. It is no longer just about "hot tours," but rather complex logistics (departures from cities in Ukraine to airports in Europe), working with women and children, as well as requests for "safe vacations."

I have experience adapting advertising strategies to these realities (cases in the niche of international transportation and recreation), where the main goal is to obtain direct contact via Telegram or WhatsApp.

My strategy for tourism in the realities of 2024-2026:
1. Focus on "Messenger Marketing":
- Launching ads with the goal of "Messages" directly in Telegram and WhatsApp. This shortens the customer's journey: a person sees a hotel/tour and with one click requests the price or availability.
- Setting up auto-responders in Meta so that the customer instantly receives basic information (departure options, prices) while the manager connects to the dialogue.

… 2. Audience Segmentation:
- Ukrainian women in Europe: A huge segment of the audience looking for vacations departing from Poland, Germany, Romania.
- Local market (Western and Central Ukraine): Families planning to travel by bus or train to hubs (Chisinau, Rzeszów, Krakow).
- Look-alike: Creating an audience based on those who have already messaged you in the last 6 months.

3. Creatives that "sell" safety and comfort:
- Emphasis on logistics: "Direct transfer from your city to the plane."
- Real videos of hotels without filters (UGC content) to alleviate customer anxiety.
- Offers: "Risk-free booking," "24/7 support."

Cost and terms:
- Setup and launch of a test campaign (14 days): $400 (includes strategy, creative preparation, and funnel setup in messengers).
- Analytics: Weekly reports: expenses / number of inquiries / cost per dialogue.

I do not just "drive traffic," but help build the customer journey so that your managers in Telegram not only answer questions but close deals. I understand that customers are very cautious right now, so we will focus on trust and service.

My next step: I suggest having a short call (15 minutes). It is important for me to know: do you work as a tour aggregator or do you have your own exclusive destinations?

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Hello!
In tourism after 2022, we work not on reach but on leads through Meta with follow-up in Telegram and WhatsApp. If you need the combination of tourism + post-war market, we have it.

Why we show these specific cases:
1. A tourism project in Turkey - a fresh case on Meta for the audience of travelers, focusing on bookings:
https://docs.google.com/document/d/1LfGmT2cdsmD1xrRUxHDr0t7kYj7ZT4OQ5fe9K87zR_Y/edit?usp=sharing
2. A hotel in Yaremche - relevant specifically for leisure, bookings, and resort demand in the current realities:
https://www.facebook.com/AmstelSki you can request a recommendation from Ekaterina - https://www.facebook.com/e.shved

… Some targeting cases for the West are here - https://docs.google.com/document/d/1Gr0gAn2MP7M2gXpPmnZs0uaqbEuR4KHgE1qkokcvPSw/edit?usp=sharing

More examples of work across all regions are here - https://docs.google.com/document/d/16_05uTKP_xBCrhfLvrePro2_g3WBy72zaJCPb7k-PfU/edit?usp=sharing

What we will do for your project:
• set up or restructure Meta Ads for leads, not for traffic
• create a funnel from Instagram -> Telegram / WhatsApp, so it is clear where the lead came from
• gather 3-4 combinations: cold audience, retargeting, look-alike, engaged
• adapt creatives for the tourism product: route, emotion, deadline, price, trust
• set up pixel, events, UTM, and basic analytics on CPL and lead quality
• in the first days, we will cut off expensive audiences and scale those that generate inquiries

We have a certified Facebook/Instagram targeting specialist on staff:
Google Drive
Google Drive

Management fee - 15,000 UAH per month, advertising budget separately.
Send a link to the project and geo in a private message - we will immediately outline which combinations will work through Instagram to Telegram and WhatsApp.

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Hello! I think I understand what is being discussed in the field of tourism, let's discuss your request in more detail.

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Yuliana, good afternoon! Targeting (lead generation) in tourism is our specialty. Eco tourism, medical tourism, and so on, in Europe, Asia, for example. You will no longer have to look for private individuals to close this task. Just trust our professionals. I am waiting for you in private messages.

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Hello! My name is Valya, I am a strategic specialist in advertising on Meta Instagram and Facebook with good experience in the markets of Ukraine, Europe, America, Canada, and the UAE. I work on projects comprehensively:
-I analyze the Instagram profile or website before launching advertising
-I analyze competitors and the target audience
-I create a promotion strategy and sales funnel
-I create creative materials and texts
-I conduct test advertising launches and analyze campaigns based on metrics
-I review advertising daily, making adjustments or restarting as needed
-I report processes in the chat or maintain a reporting table
-I provide a complete overall report every month
… I am interested in the project and would like to communicate with you in person in more detail, propose ideas, and discuss some questions, please write to me in direct message📩🤝

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Hello!

We are an officially registered Web Studio specializing in turnkey website development, graphic design, and digital marketing. Our professional services will help you reach new heights in the online space.

We are ready to take orders and execute according to your wishes.
Write in private messages — we will provide you with a brief and discuss the project in more detail.
The budget and deadlines are discussed individually.

Have a nice day :)

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