Budget: 1420 UAH Deadline: 4 days
Мой магазин https://www.instagram.com/time_avenue__/
| time_avenue__ |
| maxi2014 |
0. Инструкции по добавлению в БМ, подключение аналитики https://livedune.ru, создание таблицы отчетности
1. Аудит текущей рекламы
1.1 CTR - заинтересованности
1.2 СРМ - качество аудитории
1.3 Делаю разбивку, чтобы понять, какие сегменты лучше реагируют
Отчет - ссылка
2. Профиль:
2.1 Подключаю статистику через LiveDune
2.2 Оформление шапки профиля и хайлайтов.
Описание шапки с выгодами для клиента.
Оформление обложек хайлайтов: отзывы, скидки, по брендам или цене
2.3 Выявлю конверсию профиля в подписку, уточню у вас по запросам в директ из ленты/сторис
2.4 Высчитаем сколько вам обходился клиент в разрезе недели/месяца
Отчет - ссылка
Просчитаю макс стоимость лида при которой будете работать в 0. Если дешевле - то в плюс.
3. Сегментация аудитории
3.1 Создам сегменты аудитории
Отчет - ссылка
3.2 Прописываем боли/желания аудитории
Присылаю вопросы по мини-брифу.
3.3 По желанию, можете заполнить документ по составлению портрета клиента
5. Создание мини-лендинга для настройки рекламы на более качественную аудиторию
Пример: https://anastasia-store.ru (https://anastasia-store.ru/)
6. Отзывы
Прописываю текст для отзывов и в чатах типа «Толока» нахожу 10 парней, что напишут отзыв в директ. По цене - 30 грн за отзыв.
7. Конкуренты
Анализ рекламы, сайтов и профилей конкурентов. Сбор базы из 100 контактов конкурентов для исключения их из рекламы.
6. Обсуждение внедрения личности в магазин. По желанию.
Budget: 1420 UAH Deadline: 4 days
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