We are looking for an experienced targeting specialist for long-term collaboration with an e-commerce project in the premium segment (tea and coffee). A separate SMM specialist is already handling the content for Instagram, so we need someone who will be responsible solely for launching, managing, and optimizing advertising campaigns in Meta Ads (Facebook and Instagram).
We are not looking for just "ad setup." We need a specialist who works systematically: formulates hypotheses and tests audiences, analyzes results, and scales successful connections. We expect regular analytics, reasoned decisions, and recommendations for improving advertising effectiveness.
At the start, it is necessary to:
• propose a structure for advertising campaigns;
• launch test campaigns;
• optimize advertising based on the data obtained.
Our priority is not maximum reach, but quality targeted traffic. We have ready content, a website, a Meta business account, and the ability to create new creatives.
In your response, please indicate:
• experience working with Meta Ads;
• case studies (preferably e-commerce or premium segment);
• how you build the hypothesis testing process;
• what starting advertising budget you recommend;
• reporting format and KPIs;
• the cost of your services.
We are considering long-term collaboration with a specialist who thinks, makes decisions based on data, and can explain the logic of their actions.
You can familiarize yourself with our project here:
http://mlesna.com.ua/
https://www.instagram.com/mlesna_tea_ukraine/
https://www.facebook.com/mlesna.ukraine
