We are looking for UX/UI professional to improve our interface and web application usability.
Here are the steps and reports we expect from a selected person or company:
1. Consumer analysis
- target audience
- the loyalty of the target audience
- identify metrics that are collected and which should be collected
2. The scheme of human behavior in the web application
- analysis of the path to the information that the user needs
- compiling and analyzing interactions controls ( buttons, links, inputs etc )
- UI and User flow
- work with visual display of text information
3. Identification of problem areas in the web app's pages
- structural analysis of the web application
- web app graphical analysis
- identification of difficult to understand site elements
- identification of obstacles and barriers
4. Primary Competitor Analysis
- Structural and graphical analysis
- unique selling proposition (USP)
- set of modules and functions that our web app missing or work and feel worst than on
competitor's site
- external analysis of marketing strategy
5. Increasing conversion rates
- recommend improvements for the ordering pages and process
- entrance pages and points analysis
- recommendations and ideas to increase the conversion rate
- identify metrics that are collected and which should be collected
We will provide all further detail information to selected freelancer or team in private mode.
We consider experienced professionals only.