Project Description:
Hello!
We are looking for a talented and experienced UX/UI designer to create the design of a premium online store for our jewelry brand "Mano d'Oro Antwerpen Jewellery". Our key feature is that all products are handmade, which we want to reflect in the website design.
We need not just an online store, but an elegant digital showcase that conveys the value, exclusivity, and high craftsmanship invested in each piece of jewelry. The website should inspire trust, be intuitive, and provide a flawless user experience both for purchasing ready-made products and for placing custom orders.
About Our Brand:
Product: Handmade jewelry (rings, earrings, necklaces, etc.) made from precious metals and stones.
Two Directions:
Sale of ready-made products from collections.
Creation of custom jewelry according to individual customer requirements.
Values: Quality, uniqueness, attention to detail, personal approach.
Our Target Audience:
Women and men aged 25-55 with middle+ and high income. They value quality, the story behind the item, and seek not just jewelry, but a work of art. They purchase for themselves or as gifts for significant events (weddings, anniversaries, engagements).
Key Project Goals:
Create a refined and premium visual image that matches the high quality of the products.
Effectively showcase the details and texture of handmade jewelry through visuals (photos, videos).
Ensure a simple and logical user journey (UX) from product selection to purchase completion.
Develop a clear and convenient functionality for placing custom orders.
Guarantee perfect display and functionality on all devices (mobile-first approach).
Scope of Work and Required Deliverables:
We need a full cycle of UX/UI work, including:
Research and Analytics: Competitor analysis, defining user scenarios.
UX Design:
Site map (Sitemap) and logical structure.
Development of user flows (User Flow).
Creation of interactive prototypes (Wireframes) for key pages.
UI Visual Design:
Development of design concept (Moodboard, color palette, typography).
Creation of high-fidelity mockups of all pages in Figma.
Development of responsive versions: mobile, tablet, desktop.
Preparation of UI Kit for developers (button styles, forms, icons, etc.).
Main Pages and Sections for Design:
Homepage (with a focus on collections and brand uniqueness).
Product catalog (with smart filters: by collection, metal, stone, type of product, price).
Product page (with a quality photo gallery, video, detailed description, specifications).
Custom Jewelry Page (key page with a step-by-step form: style selection, metal, stones, ability to attach references/sketches).
Lookbook / Portfolio (to showcase the best works).
About Us / Our Workshop (story about the brand and the creation process).
Cart and checkout process.
User account.
Information pages (Contacts, Delivery and Payment, Guarantees).
Design Requirements:
Style: Elegant minimalism, clean, "airy". The design should not "shout", but rather emphasize the beauty of the products.
Color Palette: Neutral, noble (shades of gray, beige, possibly deep graphite or dark blue) with gold accents.
Typography: A combination of an elegant serif font for headings and a clean, readable sans-serif for body text.
Style References: Cartier, Tiffany, Mejuri, but with a more "craft", personal, and soulful feel.
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