Budget: 5000 UAH Deadline: 3 days
Many nuances regarding target traffic.
In any case, it is necessary to rely exclusively on conversions to understand what is the target and what is not.
If there is not enough data yet, behavioral factors can be evaluated (time on site, number of actions on the page).
The scope of work is not clear, how many campaigns you have and what budget.
In any case, a full account audit will be needed, including settings, keywords, audiences, analytics.