Correction of conversion tracking
The task and problem are as follows.
After updating the registration form on the website, conversions in Google Ads stopped being tracked correctly.
https://itfuture.online/uk/ - you can leave a test application to see how it works. In the Name field, enter Test, so that the managers do not process it.
Currently, the conversion tag is set on the registration page, and technically it is triggered. However, after a user submits an application on the site, the conversion in Google Ads is not counted as a full conversion for training advertising campaigns, but is displayed only as an “application” / secondary action, even though the goals are set as primary.
There is also suspicion that only part of the leads is being transmitted to Google Ads.
In Google Ads, we have set up two goals on which the advertising campaigns operate.


Here are the relevant goals in GTM


What needs to be done:
— remove old and unnecessary tags/triggers;
— correctly set up the transmission of conversions Google Ads ↔ GTM ↔ GA4;
— set up correct tracking of applications for trial lessons as conversions;
— check if all applications are transmitted to Google Ads;
— prepare a technical task for the programmer to fix the registration form and event transmission.
Client's review of cooperation with Volodimir Petrichenko
Correction of conversion trackingEverything was quick and professional. I haven't encountered such a professional approach in a long time. I definitely recommend collaborating and will reach out again.
Freelancer's review of cooperation with Andrii Shemchuk
Correction of conversion trackingClearly formulated task, quickly provided access, quickly accepted execution. I recommend for collaboration!
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2950 62 0 1 Hello! My name is Dmytro, I am in the TOP-50 best specialists of the service (I was in the TOP-20, now I am focusing on large long-term projects) and I have worked with the marketing of brands such as Kyivstar, Volia, and Yamaha.
I have analyzed your task. I can guarantee that we will not just "launch advertising," but we will achieve the target cost per lead (CPA) that will be beneficial for you.
Why you should trust the project to me:
Bonus of 10,000 UAH: As an official Google partner, I will credit this bonus to your new account.
Deep analytics: I work with GTM and GA4. You will see real profit, not just the number of clicks.
…
Security: I have over 50 positive reviews and 59 successful projects through Safe — your budget is in reliable hands.
ROI-oriented: I do not sell "settings," I sell a system that reduces the cost of applications.
I am ready to send you my author checklist for free to check the niche before the launch. This will help us immediately identify weak points in the strategy.
Write to me in chat — we will discuss your KPI and payback periods.
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