Recruitment Task
You are responsible for the body care category.One of your goals is to restore the market position in the foot care category in the Polish market.The market situation:
There are a lot of new products on the market.Consumers are unfair.They lose the traditional brands, and they get the nine, new brands.Mark Lirene has lost its market share.The sales of the category increased during this time.The task:
Proposed actions that will lead to strengthening the Lirene market position in 2023, in the foot care category that may include: Change in product portfolio: exchange of existing products and putting in place new or implementing new concepts, innovative, complementary.Proposed such concepts that will respond to new trends that have a chance to be loved by the Poles.Support of existing lines and new lines.Budget of 100 thousand.and pln.Both of the above activities Other activities Your recommendation will be presented to the Management Board, which will decide the fate of the project.Your recommendation should include: Action Description: Concept of a new/new line/ Description of communication activities.In terms of line concept: proposed product portfolio: number of indices, types of products, names.Pricing positioning Description of communication activities.It is very pleasant to offer unusual access to consumers.How to communicate effectively to be heard?Preferred form of recommendation: Power Point Presentation.
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