Format:
Each Highlight = a full series of stories (from 3 to 6 pieces)
Design in a unified style (school branding) For each story — text, photo/video/animation, CTA
All links lead to: application form / website / teacher selection
1. Our Students (Highlight 1)
Goal: Show real students and the learning process
Content:
5–6 stories with videos of students (provided)
On each video: a light caption (e.g., “Today in class with Yulia…”, “Student already speaks Japanese!”)
Additionally: 2 staged photos (like “laptop screen”, “student in class”)
Final story:
“Want to learn Japanese too? Leave an application!” + button/link
2. Our Teachers (Highlight 2)
Goal: Confidence in teacher quality
Content:
3–4 templates: short business card design (photo, name, experience, teaching style)
Next: video business card of each teacher (13 people)
On each video:
Caption: “Choose this teacher”
Link to registration form or teacher selection
3. Prices (Highlight 3)
Goal: Show flexibility and benefits
Content:
5 stories, each — one option “how to pay less”:
Refer a friend — get a bonus
Buy a package of 24+ lessons — discount
Share learning — extra bonus
Study actively — receive incentives
Final slide:
▫ Prices without bonuses
▫ Prices with discounts
▫ Button: “Enroll with discount”
4. Testimonials (Highlight 4)
Goal: Social proof
Content:
3 stories, each in a collage format with 3–4 reviews
Visually: either branding background or light backgrounds with accents
CTA option: “This is not advertising — these are real words from our students”
5. How to Start Learning (Highlight 5)
Goal: Remove barriers, simplify the process
Content:
6 stories, each — 1 step:
Fill out an application
Choose format + teacher
Take a trial lesson
Start learning
After a year — first certified level
Start communicating in Japanese + 🔗 button
6. Who We Are (Highlight 6)
Goal: Build trust
Content:
3 stories:
About the team of teachers who united
Student issues we solve (tutors, conversation partners, documents)
School’s mission — make Japanese accessible and interesting for Ukrainians
🔗 On the last slide — link: “Learn more about the school”
Additional tips:
Strictly follow Japanese aesthetic style (minimalism, delicacy, hieroglyphs, soft color palette)
Use brand colors, logo, school font
Standardize CTA: “Leave an application”, “Choose a teacher”, “Enroll in a lesson”
Our Instagram
You can do tasks wherever convenient: Canva, Figma, etc. Our main goal is the result.
Example: https://www.instagram.com/koreanhangilschool