11,000+ leads at ~0.70 PLN for the visa center
Short description: Comprehensive marketing for an employment company in Europe. Reduced cost per lead (CPA) by 2.5 times thanks to Performance Max and the transition from WhatsApp to lead forms. GEO: UAE, Qatar, India, Philippines.
Point A
At the start, the work was chaotic:
Landing page: A simple Linktree builder instead of a website.
Traffic: All traffic was directed to WhatsApp.
Problem: Managers were overwhelmed with spam and irrelevant conversations, "burning out" while processing empty applications.
Creatives: Low quality, which did not inspire trust among the international audience.
Strategy and Implementation
We completely rebuilt the customer acquisition funnel.
1. Google Ads: Scaling and reducing the cost per lead The main goal is to obtain a completed form on the website.
Evolution of the strategy: Initially launched search campaigns (Search) to train the system on quality conversions. After data collection, we connected Performance Max, which resulted in explosive growth in the number of applications.
Campaign results (for the period shown in the screenshot):
Conversions received: 11,400+
Average cost per conversion: 0.70 PLN (Polish zloty).
2. Effectiveness by GEO (Search vs PMax) Transitioning to Performance Max allowed for a drastic reduction in customer acquisition cost (CPA) in expensive regions such as the UAE:
UAE (Search): 4.86 PLN / lead.
UAE (PMax): 1.98 PLN / lead (2.5 times cheaper).
India: 0.62 PLN / lead.
Saudi Arabia: 1.04 PLN / lead.
3. Working with lead quality To filter out "junk" traffic, we eliminated direct links to messengers. A comprehensive lead form was developed. This slightly reduced the overall number of clicks, but the conversion to actual contracts sharply increased.
Foundation (What strengthened the advertising)
In order for the advertising to yield such results, extensive preparatory work was conducted:
Website and SEO: Created a full-fledged website, where there was a separate offer for each European country. This not only built trust for paid traffic but also generated 13,000+ sessions from organic search (SEO).
Creatives: Analyzed competitors and replaced amateur banners with professional designs featuring clear offers (Work Permit, Visa Assistance), which significantly increased CTR.
Content marketing: Launched a YouTube channel (42.2K subscribers), where we answered migrants' questions. This "warmed up" the cold audience before applying.
CRM: Implementing a CRM system allowed for monitoring the quality of application processing and seeing real profit, not just the number of leads.
Result
The client received a predictable lead generation system from various countries around the world at an extremely low cost (less than 1 PLN per lead in Asia and ~2 PLN in the Emirates).
Point A
At the start, the work was chaotic:
Landing page: A simple Linktree builder instead of a website.
Traffic: All traffic was directed to WhatsApp.
Problem: Managers were overwhelmed with spam and irrelevant conversations, "burning out" while processing empty applications.
Creatives: Low quality, which did not inspire trust among the international audience.
Strategy and Implementation
We completely rebuilt the customer acquisition funnel.
1. Google Ads: Scaling and reducing the cost per lead The main goal is to obtain a completed form on the website.
Evolution of the strategy: Initially launched search campaigns (Search) to train the system on quality conversions. After data collection, we connected Performance Max, which resulted in explosive growth in the number of applications.
Campaign results (for the period shown in the screenshot):
Conversions received: 11,400+
Average cost per conversion: 0.70 PLN (Polish zloty).
2. Effectiveness by GEO (Search vs PMax) Transitioning to Performance Max allowed for a drastic reduction in customer acquisition cost (CPA) in expensive regions such as the UAE:
UAE (Search): 4.86 PLN / lead.
UAE (PMax): 1.98 PLN / lead (2.5 times cheaper).
India: 0.62 PLN / lead.
Saudi Arabia: 1.04 PLN / lead.
3. Working with lead quality To filter out "junk" traffic, we eliminated direct links to messengers. A comprehensive lead form was developed. This slightly reduced the overall number of clicks, but the conversion to actual contracts sharply increased.
Foundation (What strengthened the advertising)
In order for the advertising to yield such results, extensive preparatory work was conducted:
Website and SEO: Created a full-fledged website, where there was a separate offer for each European country. This not only built trust for paid traffic but also generated 13,000+ sessions from organic search (SEO).
Creatives: Analyzed competitors and replaced amateur banners with professional designs featuring clear offers (Work Permit, Visa Assistance), which significantly increased CTR.
Content marketing: Launched a YouTube channel (42.2K subscribers), where we answered migrants' questions. This "warmed up" the cold audience before applying.
CRM: Implementing a CRM system allowed for monitoring the quality of application processing and seeing real profit, not just the number of leads.
Result
The client received a predictable lead generation system from various countries around the world at an extremely low cost (less than 1 PLN per lead in Asia and ~2 PLN in the Emirates).
Khmelnitskyi 
Available for hire