1,300 clients for a cleaning company in Toronto (Canada)

Industry: Cleaning services
Goal: Build a systematic marketing setup from scratch for a cleaning company in Toronto and ensure a stable flow of leads with scaling potential.

DESCRIPTION

The project is a cleaning company in Toronto that started with no clients, no content, and no marketing processes.
The main task was not just to get the first leads, but to build a stable and predictable client acquisition system for a competitive local market in Canada.

TASK
— launch marketing completely from scratch
— set up analytics and performance control
— find effective client acquisition formats
— build a content strategy
— scale results without losing lead quality

PROBLEMS
— complete lack of a client base
— empty social media accounts
— no creatives or advertising materials
— first experience running ads
— weak results at the initial testing stage
— risk of project shutdown due to the lack of quick results

SOLUTION
— analytics and testing
— full analytics setup
— testing different campaign formats:
— websites
— lead forms
— messages
— quizzes

Content strategy
— at the start — use of stock photos and videos
— as clients appeared — preparation of technical briefs for professional shoots
— focus on video content for the Canadian audience
— training the client’s team to create their own content

Scaling
— scaling effective formats
— gradual month-to-month growth of metrics
— building stable marketing processes

Key solution
The most effective format turned out to be quizzes, which delivered more engaged clients and a lower cost per lead. After completing the quiz, the client immediately received a personalized offer from a manager.

Project creatives
— videos demonstrating the cleaning process
— “before / after” content
— videos with real locations and results
— authentic content from the company’s team

RESULT
Number of leads — 10,460
Cost per lead — $7.53
Number of sales — 1,300
Cost per sale — $60
Budget — $78,861.62