3387 purchases up to $1 in the niche shipping and pizza

Information about the project:

Our customer addressed us, it is the delivery of soil and pizza to the main cities of Ukraine.The primary task was to bring potential customers with a pleasant price for the customer.With the customer signed NDA, so personality, income and advertising creatives will not be displayed.Customer requests: build a flow of applications for the business, scale their number, lower the price for the target action.The project is in the B2C segment, so targeted advertising is a very effective tool.But there are also complications.First - this is a limited geography of advertising display to major cities, which prevents scaling the result as quickly as desired

What they did:

1 .They developed a promotion strategy by conducting a niche analysis, determining the methods of competitors and drawing a portrait of the target audience.The 2ndAnalysis of the Niche
3 .They have made internal and external SEO optimization to effectively promote the site in search engines.and 4.Study the methods of competitors: which promotional channels they use, how they think it is better to communicate with customers, which content gets the maximum feedback;
and 5.They made a portrait of the target audience and found in which format the customers were more convenient to receive information.6 .They set up targeted restaurant ads on Instagram and tracked customer actions with Facebook Pixel.We know how Facebook and Instagram are fascinated.For people not to forget to eat, solve business issues or rest in social networks, a targeted creative food delivery advertising was launched.Working with audiences.In the process of briefing with the customer, we have distinguished several important segments of the audience.These are women who are tired of constantly cooking for the whole family, they are people who want to lose weight thanks to the right nutrition and they are entrepreneurs or representatives of digital professions who have no time to cook.We also experimented with broad audiences without interests and retarget audiences and similar audiences.The result:


> Advertising budget - $2585
The price of the application is 0.7$
> Purchases - 3387

Conclusions: for effective targeted advertising with the purpose of "buy", the best way to "conversion" is, but don't forget to test secondary goals that also give results.In working with a narrow geography, it is important to use different goals, creatives, texts, pages to capture the maximum number of target audience.Someone likes to watch the video, someone to read, someone easier to write for order, someone to call.We extend the possibility of the audience to interact with us.