$45,827 profit with an advertising budget of $3,582 over 3 months

Project Overview:
The store specializes in selling glasses for military personnel and drivers.
The main goal is to increase both online and offline sales in stores.

Main Tasks:
✓ Find and test the most relevant audiences
✓ Increase sales through online and offline channels
✓ Build a multi-level advertising system (traffic + remarketing)
✓ Scale working campaigns without losing effectiveness

Pitfalls:
1. Narrow niche (specific product for certain segments of the target audience)
2. High competition among stores with protective and sports optics
3. Need for constant updates of creatives to avoid audience burnout

What I Did:
* Conducted an analysis of target audiences (military, drivers, outdoor enthusiasts)
* Launched multi-level campaigns: traffic + remarketing
* Optimized ads for "purchase" events through the pixel, as previously the client sold directly
* Constantly tested new creatives
* Scaled the most effective campaigns
* Helped the client significantly grow in the offline direction → opened 2 new stores during our collaboration

I started with a detailed analysis of the target audience, identifying several key segments: military, drivers, and outdoor enthusiasts. After that, I launched a multi-level advertising system — a combination of cold traffic campaigns and remarketing.
Step by step, I scaled the most effective campaigns, which not only significantly increased the number of online orders but also helped the client develop the offline direction. During our collaboration, the business grew so much that two new stores were opened.

Results:
* Investment: $3,582
* Revenue: $45,827
* ROAS: 1274%
* Average cost per purchase: $12.98
* Number of purchases: 276
* Advertising results became the basis for scaling the business → opened 2 new stores

Collaboration period: 8 months (actively working further)