Achieved an unrealistically low cost per order with Meta Ads

Project Information:

Niche: textiles (online store, e-commerce)

Situation:

- main sales channel - advertising with Google Ads
- the client already had a website and set up Google ads that worked very well, but the client wanted to scale and connect targeted advertising on Facebook/Instagram.
- average check 1500-2000 UAH

Client's request:

- Increase the number of textile sales through targeted advertising (scale up)
- ensure that the cost of one customer who purchases through the cart does not exceed $10

What have we achieved?

- spent about $10,000 budget
- average customer cost: $6-7
- some advertising campaigns brought customers for $3.5, which is practically nothing given such margins, and as can be seen in the screenshot, there were the most of such customers

Why were we able to achieve the client's goal much easier than usual?

- our client turned out to be very knowledgeable and experienced in their business, they knew what offer to bring to the market to perfectly meet the needs of their target audience. They thoroughly analyzed the market, competitors, created great landing pages and a website

- we took all this information and created a bomb. It wouldn't be accurate to say that everything was easy and perfect, because at the beginning a lot of work had to be done, many advertising campaigns had to be set up, a bunch of creatives had to be tested, but after 3 months we reached a stable result.

- usually, we try to take on part of this work for the owner or explain what needs to be improved to achieve results from advertising.

If you have an e-commerce project, write to me and I will consult you, suggest what should be done to achieve good results as well.