Design of Instagram profile "Cupcakes with CBD"
The project was worked on by:
- Project Manager / Marketer: Oleksandr Shevchenko (Me)
- Designer: Yuliia Berezovska
Client's wishes:
- develop a design concept for Instagram
- make it not just beautiful, but also convert advertising traffic into buyers
- it should be in a minimalist style and must include green color in the concept
What I did as a manager / marketer:
1. Conducted an analysis of the target audience to choose the most interesting segment for this business and create a design for it.
2. Analyzed competitors to see how they operate and their interesting design features.
3. During the target audience analysis, I identified and noted the most common objections from the target audience.
4. Developed a content plan for 9 posts and thought out which stories would be pinned.
5. The content was developed based on objections, for example, in this topic there are objections like "Does CBD really work?", "Is this legal?". So, it is necessary to respond to these popular customer objections with content, as they will not ask you, they will just leave the page.
6. Created a very detailed technical task for the designer, ensuring minimal revisions, which allowed to reduce execution time and improve work quality.
7. Managed the process, ensuring that the design adhered to the concept and everything was done according to the technical task.
8. Completed: logo, 9 posts, 5 pinned highlights, templates for infographics, 4 templates for reels - all in a unified style.
What I did as a bonus for the client:
1. Posted all the finished content on Instagram
2. Wrote texts for each post
3. Based on the previous target audience analysis, wrote the unique selling proposition in the Instagram description (BIO)
4. Recorded a video instruction on how to create content based on the created templates and how to manage Instagram further
5. Developed a promotion plan considering the client's budget.
Nuances that Yuliia considered in the design:
1. Chose colors to create a positive, summer vibe that correlates with the product being sold on the page.
2. Selected one additional main color and one accent color to create beautiful highlights.
3. Chose minimalist fonts.
4. Made the design beautiful yet light, so the client could create other posts using these templates.
5. Transferred the work from Photoshop to Figma and Canva, so the client could easily delegate to their SMM specialist who does not know how to work in Photoshop.
- Project Manager / Marketer: Oleksandr Shevchenko (Me)
- Designer: Yuliia Berezovska
Client's wishes:
- develop a design concept for Instagram
- make it not just beautiful, but also convert advertising traffic into buyers
- it should be in a minimalist style and must include green color in the concept
What I did as a manager / marketer:
1. Conducted an analysis of the target audience to choose the most interesting segment for this business and create a design for it.
2. Analyzed competitors to see how they operate and their interesting design features.
3. During the target audience analysis, I identified and noted the most common objections from the target audience.
4. Developed a content plan for 9 posts and thought out which stories would be pinned.
5. The content was developed based on objections, for example, in this topic there are objections like "Does CBD really work?", "Is this legal?". So, it is necessary to respond to these popular customer objections with content, as they will not ask you, they will just leave the page.
6. Created a very detailed technical task for the designer, ensuring minimal revisions, which allowed to reduce execution time and improve work quality.
7. Managed the process, ensuring that the design adhered to the concept and everything was done according to the technical task.
8. Completed: logo, 9 posts, 5 pinned highlights, templates for infographics, 4 templates for reels - all in a unified style.
What I did as a bonus for the client:
1. Posted all the finished content on Instagram
2. Wrote texts for each post
3. Based on the previous target audience analysis, wrote the unique selling proposition in the Instagram description (BIO)
4. Recorded a video instruction on how to create content based on the created templates and how to manage Instagram further
5. Developed a promotion plan considering the client's budget.
Nuances that Yuliia considered in the design:
1. Chose colors to create a positive, summer vibe that correlates with the product being sold on the page.
2. Selected one additional main color and one accent color to create beautiful highlights.
3. Chose minimalist fonts.
4. Made the design beautiful yet light, so the client could create other posts using these templates.
5. Transferred the work from Photoshop to Figma and Canva, so the client could easily delegate to their SMM specialist who does not know how to work in Photoshop.
Dnepr 
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