Increased the number of orders from Google ads by 4 times
Project Information:
Niche: small mirror manufacturing
Situation:
- main sales channel - advertising with Google Ads
- the client already had a website and set up advertising that brought about 40-50 applications per month
- average check 6000-7000 UAH, in some months higher due to wholesale orders for hotels and other establishments (b2b) which occurred approximately once every 2-3 months.
- the cost of an application was: on average 350-400 UAH.
Client's request:
Increase the number of applications from Google advertising and reduce their cost if possible
What did we achieve?
1. The screenshot shows 2 simultaneously working accounts, one old, which was before us (below) and a new account (above)
2. For the new account, we created a different version of the website with edits
3. Selected period - 1 month
4. The screenshot shows the result:
- the number of applications increased from 43 to 162
- the cost per conversion was 360 UAH and became 169
What exactly did we do:
1. Initially, we worked with what we had, the existing website and advertising campaign, but honestly, during the first month of work, we did not achieve results even though we made many changes to the search advertising campaign, created higher quality ads, made new search campaigns and remarketing, added more keywords and negative keywords, tested automatic campaigns - the result either remained approximately the same or in some cases was even worse.
2. After that, we concluded that more global changes were needed and conducted a deeper analysis of competitors who appear alongside us in Google advertising, to understand what makes us better and to emphasize this in advertising campaigns.
3. After that, we created a different version of the website together with the client where:
- we made a more attractive headline on the first screen (previously the headline was simply "Led mirrors from the manufacturer")
- on the first and last screens, we created a conversion form for measurements, making it as simple and understandable as possible, adding a calculator for cost estimation. (previously, purchases could only be made through the cart, which was much longer and more complicated)
- the phone and contacts were placed in the most visible spot, because many clients in this niche prefer to call before ordering by filling out a form on the website. (previously the phone was somewhere on another page and at the bottom, where not everyone reached)
- we removed all unnecessary distractions that divert the website visitor from the desired action - leaving an application or making a call.
4. We set up proper analytics so that all applications through the form and calls were tracked correctly and we knew exactly how many conversions came from advertising.
5. We launched new campaigns for the new website and already in the 2nd month after minor optimization, we achieved the client's goals and obtained results. (see the screenshot)
Conclusions:
Once again, I come to the main conclusion in practice that the most important thing is - a competitive product and how it is presented to customers from a marketing perspective, how conversion-friendly your website or any other order reception platform is, and only in the last place - a well-set advertising campaign, because it can be of high quality a hundred times but without a foundation, it simply will not work, there will be many clicks and expenses but orders will either not exist or will be few.
Therefore, the business owner or their marketer must definitely understand such things as:
1. Strategic marketing (market analysis, target audience, competitors) and do this in-depth and for as long as necessary, not just for a couple of hours
2. What marketing funnels are and which will work specifically in your niche
3. How to make your website or another landing page (for example, Instagram) more quality and conversion-friendly, so that more people leave applications with you rather than with competitors
4. Quality copywriting, so that your headlines and texts hit the very heart of the client, addressing their needs and pains.
That is, more marketing and only then promotion using various advertising tools. Without marketing, you will either have no results at all or they will be much less than they could be.
Niche: small mirror manufacturing
Situation:
- main sales channel - advertising with Google Ads
- the client already had a website and set up advertising that brought about 40-50 applications per month
- average check 6000-7000 UAH, in some months higher due to wholesale orders for hotels and other establishments (b2b) which occurred approximately once every 2-3 months.
- the cost of an application was: on average 350-400 UAH.
Client's request:
Increase the number of applications from Google advertising and reduce their cost if possible
What did we achieve?
1. The screenshot shows 2 simultaneously working accounts, one old, which was before us (below) and a new account (above)
2. For the new account, we created a different version of the website with edits
3. Selected period - 1 month
4. The screenshot shows the result:
- the number of applications increased from 43 to 162
- the cost per conversion was 360 UAH and became 169
What exactly did we do:
1. Initially, we worked with what we had, the existing website and advertising campaign, but honestly, during the first month of work, we did not achieve results even though we made many changes to the search advertising campaign, created higher quality ads, made new search campaigns and remarketing, added more keywords and negative keywords, tested automatic campaigns - the result either remained approximately the same or in some cases was even worse.
2. After that, we concluded that more global changes were needed and conducted a deeper analysis of competitors who appear alongside us in Google advertising, to understand what makes us better and to emphasize this in advertising campaigns.
3. After that, we created a different version of the website together with the client where:
- we made a more attractive headline on the first screen (previously the headline was simply "Led mirrors from the manufacturer")
- on the first and last screens, we created a conversion form for measurements, making it as simple and understandable as possible, adding a calculator for cost estimation. (previously, purchases could only be made through the cart, which was much longer and more complicated)
- the phone and contacts were placed in the most visible spot, because many clients in this niche prefer to call before ordering by filling out a form on the website. (previously the phone was somewhere on another page and at the bottom, where not everyone reached)
- we removed all unnecessary distractions that divert the website visitor from the desired action - leaving an application or making a call.
4. We set up proper analytics so that all applications through the form and calls were tracked correctly and we knew exactly how many conversions came from advertising.
5. We launched new campaigns for the new website and already in the 2nd month after minor optimization, we achieved the client's goals and obtained results. (see the screenshot)
Conclusions:
Once again, I come to the main conclusion in practice that the most important thing is - a competitive product and how it is presented to customers from a marketing perspective, how conversion-friendly your website or any other order reception platform is, and only in the last place - a well-set advertising campaign, because it can be of high quality a hundred times but without a foundation, it simply will not work, there will be many clicks and expenses but orders will either not exist or will be few.
Therefore, the business owner or their marketer must definitely understand such things as:
1. Strategic marketing (market analysis, target audience, competitors) and do this in-depth and for as long as necessary, not just for a couple of hours
2. What marketing funnels are and which will work specifically in your niche
3. How to make your website or another landing page (for example, Instagram) more quality and conversion-friendly, so that more people leave applications with you rather than with competitors
4. Quality copywriting, so that your headlines and texts hit the very heart of the client, addressing their needs and pains.
That is, more marketing and only then promotion using various advertising tools. Without marketing, you will either have no results at all or they will be much less than they could be.
Dnepr 
Available for hire
Offer work