Developed a landing page for a notary in the United Kingdom with a conversion rate of 15%
The client provides notary services to Ukrainians in Great Britain and came to me with a request to develop a landing page because he needed to attract more clients. Previously, he worked as a specialist in another local office.
In this project, I participated as a marketer, meaning my tasks were:
1. Understand the pains and needs of the target audience.
2. Formulate key messages that will address the needs and pains of the target audience, as well as counter objections.
3. Clearly convey the formulated messages to the target audience through text and the correct sequence of blocks on the landing page.
4. Formulate a unique selling proposition (USP), which was already there, just needed to be extracted from the client.
5. Create a strong offer (I tested 2 different ones and one of them worked well).
6. Think through conversion elements on the site so that the target audience had no chance of not leaving a request in a convenient way, especially on mobile devices.
7. Formulate a technical specification for the designer and developer.
8. Monitor that the designer and developer did everything according to the technical specification and correctly.
The total project budget with all expenses for all specialists amounted to: $2000
RESULT:
1. Immediately set up advertising on Google and Meta Ads, developed various creatives, tested, and selected the best ones.
2. Initially decided to track only requests through forms, and set up call tracking if there were calls, while messages in messengers could not be tracked. It turned out that calls and messages in messengers occurred three times more often than filling out the standard request form. As a result:
- On average, 40 requests per month from the form with an average cost of £25-30 per lead (see screenshots in neighboring cases in the portfolio).
- Quality leads from those 40 were approximately 30 per month.
- Calls and messages in messengers were not counted, and there were many more than sent forms; how many exactly is still unclear because the client does not have time to fill out the table due to being overwhelmed with orders.
Overall, the client is satisfied with the result but is heavily overloaded with orders, which I consider my success at this stage.
Next, when the client delegates lead processing, we plan to:
1. Set up call tracking, gather statistics on messages from messengers, and create comprehensive analytics to understand which campaigns are the most effective and scale this experience, while turning off ineffective ones and not wasting money on them.
2. In addition to Great Britain, scale campaigns to EU countries, adapting the website for each country.
3. Develop a content strategy and connect SMM promotion.
In this project, I participated as a marketer, meaning my tasks were:
1. Understand the pains and needs of the target audience.
2. Formulate key messages that will address the needs and pains of the target audience, as well as counter objections.
3. Clearly convey the formulated messages to the target audience through text and the correct sequence of blocks on the landing page.
4. Formulate a unique selling proposition (USP), which was already there, just needed to be extracted from the client.
5. Create a strong offer (I tested 2 different ones and one of them worked well).
6. Think through conversion elements on the site so that the target audience had no chance of not leaving a request in a convenient way, especially on mobile devices.
7. Formulate a technical specification for the designer and developer.
8. Monitor that the designer and developer did everything according to the technical specification and correctly.
The total project budget with all expenses for all specialists amounted to: $2000
RESULT:
1. Immediately set up advertising on Google and Meta Ads, developed various creatives, tested, and selected the best ones.
2. Initially decided to track only requests through forms, and set up call tracking if there were calls, while messages in messengers could not be tracked. It turned out that calls and messages in messengers occurred three times more often than filling out the standard request form. As a result:
- On average, 40 requests per month from the form with an average cost of £25-30 per lead (see screenshots in neighboring cases in the portfolio).
- Quality leads from those 40 were approximately 30 per month.
- Calls and messages in messengers were not counted, and there were many more than sent forms; how many exactly is still unclear because the client does not have time to fill out the table due to being overwhelmed with orders.
Overall, the client is satisfied with the result but is heavily overloaded with orders, which I consider my success at this stage.
Next, when the client delegates lead processing, we plan to:
1. Set up call tracking, gather statistics on messages from messengers, and create comprehensive analytics to understand which campaigns are the most effective and scale this experience, while turning off ineffective ones and not wasting money on them.
2. In addition to Great Britain, scale campaigns to EU countries, adapting the website for each country.
3. Develop a content strategy and connect SMM promotion.
Dnepr 
Available for hire
Offer work