Advertising campaign for an e-commerce online store in the USA
Client: An online store with a ZAS that sells specialized equipment for the B2B sector.
Client's request: Increase conversions in a highly competitive environment, analyze the current strategy and creatives for scaling the business.
Work strategy:
1) Analyze previous campaigns and conduct a UX audit of the site.
2) Develop and implement a new strategy considering the specifics of the products.
3) Create and set up 6 advertising campaigns (a total of 200 ads).
4) Test 5 campaign objectives to determine the most effective ones.
Results:
1) Conversions: 87 in total (add to cart — 76, order completion — 8, purchases — 3).
2) Cost per conversion: $8.03 per cart, $16.57 per order, $158.52 per purchase.
3) Key metrics: CPM — $7.68, CTR — 1.62%, CPC — $0.47.
4) Reach: 199,322 impressions, 3,228 clicks.
Lessons and recommendations:
1) Creatives: Video creatives showed better results in conversions.
2) Campaign objectives: Purchase campaigns are more expensive but more effective.
3) Packaging and USP: Improving packaging and product line will increase conversions.
Client feedback: The client was satisfied with the results obtained. The testing provided a clear understanding of which strategies work best and helped identify what needs to be changed in packaging and product assortment to achieve better results in the future. He received a detailed plan on how to improve the product line and adapt it to customer needs. This will ensure an increase in the number of purchases and conversions in the next tests. Based on the data obtained, the client plans to continue the campaign independently, taking into account the changes made.
Client's request: Increase conversions in a highly competitive environment, analyze the current strategy and creatives for scaling the business.
Work strategy:
1) Analyze previous campaigns and conduct a UX audit of the site.
2) Develop and implement a new strategy considering the specifics of the products.
3) Create and set up 6 advertising campaigns (a total of 200 ads).
4) Test 5 campaign objectives to determine the most effective ones.
Results:
1) Conversions: 87 in total (add to cart — 76, order completion — 8, purchases — 3).
2) Cost per conversion: $8.03 per cart, $16.57 per order, $158.52 per purchase.
3) Key metrics: CPM — $7.68, CTR — 1.62%, CPC — $0.47.
4) Reach: 199,322 impressions, 3,228 clicks.
Lessons and recommendations:
1) Creatives: Video creatives showed better results in conversions.
2) Campaign objectives: Purchase campaigns are more expensive but more effective.
3) Packaging and USP: Improving packaging and product line will increase conversions.
Client feedback: The client was satisfied with the results obtained. The testing provided a clear understanding of which strategies work best and helped identify what needs to be changed in packaging and product assortment to achieve better results in the future. He received a detailed plan on how to improve the product line and adapt it to customer needs. This will ensure an increase in the number of purchases and conversions in the next tests. Based on the data obtained, the client plans to continue the campaign independently, taking into account the changes made.
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Leonid Zamriy
 Khmelnitskyi 140 0
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Available for hire
138 Safes completed
1 arbitration
On the service 11 years
Offer work