ASKfm and TV series “School”

Integration of the social network brand for adolescents to the TV series "School" on the TV channel "1+1".In 2018 he broke all the records from the reviews.The series gathers 10 million viewers a day.More than 70% of this audience is completely compatible with the audience of the platform.Reality in 4 scenes with a duration of 5 to 20 seconds.The development and approval of the integration scenes took place on the part of my team.HTTPS://prnt.sc/o7vv7o

It was also accepted the decision to locate additional mechanics:
Create a fan group of the series and the moon to fill it with interesting content.The content was collections from labs in the series, various votes and just fans posts.They decided to fill up to this group link to the series.The fact is that between the release of the new series in the air and its appearance on the YouTube channel lasts two to three days.At the same time, few people know what on the official website of the channel the series looks at the air hour.We attracted traffic to our group through Facebook and Instagram ads, where we offered the viewers to watch the series immediately after the broadcast.As a result - 45 thousand transitions per day and the cost of one click - a cent.A collaboration with the actress who played a role in the series.The Anna Trinchers project brought us more than 350 registrations and 120 stacking facilities.They also played a branded shirt with a single actress in the series.HTTPS://prnt.sc/o7vveo





Results
Total coverage - 12 million (pics of the skin series / total number of likes)
Our fan group became the official channel of the series on ASKfm.The icon was posted on YouTube.We received 1200 subscribers and 18 thousand.I love the series on ASKfm.We also managed to increase the number of registrations by 69% in Ukraine without a link to the download of the program on YouTube in three weeks;