Promotion of the Payment Boat

Promotion of the first in Ukraine paid chat-bot.LeoBot is a full-cycle payment service for the messenger.In other words, it completely covers the payment application of the client for one of the provided functions (transmission from the card to the card or payment of services).The customer needed to create a creative video for the product: simple, understandable and bright, as well as a strategy of promotion through influencer marketing, media and media advertising.The decision has been adopted that the promotion of such a product must occur on its native platform - Facebook.My team has selected the most relevant bloggers, as well as publications.We did the same activity with the media.It was a very clear, native and truly effective integration.Increased audience on Facebook page.52 integrations with a large coverage 9 189 000
30 publications in the media
100,000 shows of prolls on entertainment resources.HTTPS://prnt.sc/o7vw1k


Results
Growth of users
Under the hour of the campaign - 200%
The first week after the campaign - 70%


Increased user appearance on Facebook page:

· Under the hour of campaign - 80%
The first week after the campaign - 55%



The average number of user actions in the chatbot (including the standard new user events):

The Campaign - 4
During the hour of the campaign - 7
The first week after the campaign - 6


Increase in the number of successful registrations in the Masterpass digital wallet system:

· Under the hour of campaign - 30%
The first week after the campaign - 25%


Second place among p2p translation services at the PaySpace Magazine Awards