Audit for the beauty salon Lakmousse

1. Studied the target audience
Identified key segments

2. Analysis of customer needs
Conducted a survey among customers and subscribers, collected over 150 responses, identified TOP services and barriers

3. Hypothesis testing
Tested different advertising creatives and offers, determined the best trigger

4. Customer portraits
Described 4 portraits with motivations, pain points, purchase triggers, and content preferences

5. CJM
Visualized the customer journey from the first touchpoint to repeat bookings, identified "bottlenecks"

6. Recommendations
Provided recommendations on tone of voice

Lakmousse
Beauty salon in Batumi
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Conducted research on the target audience for
the Lakmousse beauty salon in Batumi, identifying
key customer segments
and their needs.
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Developed a communication and content strategy
for social media, as well as
a customer journey map to improve
the customer experience.
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Result - increased conversion from Instagram
by 25%, increased frequency of repeat visits
by 12%, and reduced appointment cancellations by 15%.