Audit for the confectionery workshop TartaLeTa

1. Studied the target audience
Conducted segmentation into B2B and B2C (young families, expats, tourists). Digitized motivations - "nostalgia," "new gastronomic experience," "home care."

2. Conducted competitor analysis
Performed a comparative analysis of competitors, identified strengths and weaknesses of local and international players, found free niches.

3. Developed brand concept
Philosophy, mission, values, positioning, tone of voice.

4. Created key communication messages
For B2C and B2B.

5. Defined unique selling proposition
Authentic recipes, "wow-effect" for the Croatian market, personalized offers for businesses.

6. Developed communication strategy
Promotion channels (social networks, collaborations with cafes, local media, guide for offline points).

7. Formed loyalty system and special promotions
Developed methods for retaining customers and attracting new ones.

8. Compiled customer journey map
For B2B and B2C segments, described touchpoints.

9. Compiled marketing budget and defined KPIs
Number of B2B leads, sales by categories, campaign reach, customer retention.

10. Formed a 12-month promotion plan
Developed a detailed action plan for the year to achieve results.