Sofiya Konotop

Offer Sofiya work on your next project.

Батуми, Georgia

3 months 4 days back

available for hire

on the service 3 months 16 days

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Successful projects

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Portfolio

All works 3
Consulting 3

Audit for the confectionery workshop TartaLeTa

Consulting

1. Studied the target audience
Conducted segmentation into B2B and B2C (young families, expats, tourists). Digitized motivations - "nostalgia," "new gastronomic experience," "home care."

2. Conducted competitor analysis
… Performed a comparative analysis of competitors, identified strengths and weaknesses of local and international players, found free niches.

3. Developed brand concept
Philosophy, mission, values, positioning, tone of voice.

4. Created key communication messages
For B2C and B2B.

5. Defined unique selling proposition
Authentic recipes, "wow-effect" for the Croatian market, personalized offers for businesses.

6. Developed communication strategy
Promotion channels (social networks, collaborations with cafes, local media, guide for offline points).

7. Formed loyalty system and special promotions
Developed methods for retaining customers and attracting new ones.

8. Compiled customer journey map
For B2B and B2C segments, described touchpoints.

9. Compiled marketing budget and defined KPIs
Number of B2B leads, sales by categories, campaign reach, customer retention.

10. Formed a 12-month promotion plan
Developed a detailed action plan for the year to achieve results.
Audit for the beauty salon Lakmousse

Consulting

1. Studied the target audience
Identified key segments

2. Analysis of customer needs
… Conducted a survey among customers and subscribers, collected over 150 responses, identified TOP services and barriers

3. Hypothesis testing
Tested different advertising creatives and offers, determined the best trigger

4. Customer portraits
Described 4 portraits with motivations, pain points, purchase triggers, and content preferences

5. CJM
Visualized the customer journey from the first touchpoint to repeat bookings, identified "bottlenecks"

6. Recommendations
Provided recommendations on tone of voice

Lakmousse
Beauty salon in Batumi
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Conducted research on the target audience for
the Lakmousse beauty salon in Batumi, identifying
key customer segments
and their needs.
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Developed a communication and content strategy
for social media, as well as
a customer journey map to improve
the customer experience.
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Result - increased conversion from Instagram
by 25%, increased frequency of repeat visits
by 12%, and reduced appointment cancellations by 15%.
Audit for the coffee shop LuMeRit

Consulting

1. SWOT
Conducted a SWOT analysis and identified free niches in Batumi

2. Competitor Analysis
… Studied competitors and highlighted the unique advantages of LuMeRit

3. Unique Selling Proposition
Segmented the audience and formed a Unique Selling Proposition

4. Customer Journey Map
Optimized the customer journey

5. 4P
Developed a 4P strategy

6. Communication Strategy
Created a communication strategy with a unified tone of voice, key messages, and special projects

7. Loyalty System
Developed proposals for a loyalty system, personalized offers for regular guests, subscription to "evening rituals"

8. Marketing Plan
Compiled a roadmap for 12 months with KPIs (traffic growth, retention, engagement on social media)