Audit for the coffee shop LuMeRit

1. SWOT
Conducted a SWOT analysis and identified free niches in Batumi

2. Competitor Analysis
Studied competitors and highlighted the unique advantages of LuMeRit

3. Unique Selling Proposition
Segmented the audience and formed a Unique Selling Proposition

4. Customer Journey Map
Optimized the customer journey

5. 4P
Developed a 4P strategy

6. Communication Strategy
Created a communication strategy with a unified tone of voice, key messages, and special projects

7. Loyalty System
Developed proposals for a loyalty system, personalized offers for regular guests, subscription to "evening rituals"

8. Marketing Plan
Compiled a roadmap for 12 months with KPIs (traffic growth, retention, engagement on social media)