Audit of Google Merchant Center and restoration of access to advertising

Case: audit of Google Merchant Center and restoration of advertising access
Work format: audit of Google Merchant Center, website, and product feed
Client request: Google Merchant Center account is blocked, products are not allowed for advertising, Google does not accept the store. The client does not understand the reason for the blockage and does not know what needs to be corrected.

Current situation
— Google Merchant Center account is blocked
— Products are rejected and not allowed for advertising
— Rechecks are not passing
— The client does not receive clear explanations from Google
— Advertising of products is impossible, sales are halted

Audit tasks
— Identify the reasons for the Merchant Center account blockage
— Check the website for compliance with Google requirements
— Analyze product data and feed structure
— Evaluate the settings and status of the Merchant Center account
— Prepare a clear correction plan for passing the recheck

Findings
Website issues
— Non-compliance of the website with Google Merchant Center requirements
— Insufficient transparency of information for users
— Errors in mandatory pages and trust elements
— Violations critical for passing moderation
Product data issues
— Errors in product attributes
— Discrepancies between the website and the feed
— Parameters that led to product rejections
Merchant Center account issues
— Incorrect account settings
— Violations of Google Merchant Center policies
— Lack of a systematic approach to checking requirements

Actions taken
Website audit
— Checking the website against the Google Merchant Center requirements checklist
— Identification of critical and minor violations
— Formation of a list of specific corrections
Product and feed audit
— Analysis of product attributes
— Verification of data compliance between the website and the feed
— Identification of reasons for product rejections
Audit of Google Merchant Center account
— Checking account settings
— Analysis of blockage and rejection history
— Identification of factors hindering the passing of checks

Results
— The client received a structured document with recommendations
— Clearly defined what and where needs to be corrected
— Corrections divided into critical and minor
— Clear logic of actions for resubmission for review
— Basis for restoring access to product advertising

Value for the client
— Understanding the real reasons for the blockage, not assumptions
— Time savings on chaotic attempts to pass moderation
— A clear action plan without experiments
— Opportunity to restore advertising and sales