UX Audit of the website
UX Audit of the First Floral Website
Specifics: B2B landscaping services
Purpose of the audit: to identify critical friction points in the corporate client's journey from discovering the service to submitting a request for landscaping/care.
Audience: office managers, HR specialists, facility managers, business owners.
Key audience need: to find a reliable contractor who will solve plant-related issues "turnkey," assess the level of expertise (portfolio), understand the collaboration format (who takes care of the plants, whether there are guarantees on the plants), and receive a commercial proposal.
During the initial heuristic analysis of the interface based on Nielsen's 10 heuristics and WCAG 2.2 standards, a number of barriers that negatively affected the Conversion Rate were identified. I formulated hypotheses and solutions for improving elements on the site according to UX standards. Based on the audit, I developed a website redesign focused on B2B e-commerce standards and enhancing user experience.
The redesign accomplished the main task of the B2B interface—it became clear, reliable, and action-oriented. I successfully integrated the "friction points" methodology, removing visual noise and replacing it with information that generates revenue for the business.
This approach leads to a 15% increase in conversion to requests in niches with a long decision-making cycle.
*The variety is indicated for the UX audit.
Specifics: B2B landscaping services
Purpose of the audit: to identify critical friction points in the corporate client's journey from discovering the service to submitting a request for landscaping/care.
Audience: office managers, HR specialists, facility managers, business owners.
Key audience need: to find a reliable contractor who will solve plant-related issues "turnkey," assess the level of expertise (portfolio), understand the collaboration format (who takes care of the plants, whether there are guarantees on the plants), and receive a commercial proposal.
During the initial heuristic analysis of the interface based on Nielsen's 10 heuristics and WCAG 2.2 standards, a number of barriers that negatively affected the Conversion Rate were identified. I formulated hypotheses and solutions for improving elements on the site according to UX standards. Based on the audit, I developed a website redesign focused on B2B e-commerce standards and enhancing user experience.
The redesign accomplished the main task of the B2B interface—it became clear, reliable, and action-oriented. I successfully integrated the "friction points" methodology, removing visual noise and replacing it with information that generates revenue for the business.
This approach leads to a 15% increase in conversion to requests in niches with a long decision-making cycle.
*The variety is indicated for the UX audit.
Ukraine 
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