B2B lead generation for an E-commerce agency: 78 leads in 3 weeks
Lead Generation & Sales
What has been done:
1) Development of a 4-level sales funnel: built a comprehensive lead generation system focusing on the founder's personal brand. To warm up the cold audience (Top of Funnel), we launched the promotion of expert posts to gather a base of interested users.
2) Diversification of entry points and retargeting: the audience that interacted with the content was "chased" with conversion campaigns. To find the most effective customer path, traffic was simultaneously directed to three platforms: the website, internal lead forms (Meta), and direct messages (Direct).
3) Campaign optimization: based on the collected data, we optimized the funnel. We determined that the best dynamics and highest quality of leads come from traffic that goes directly to the website — that’s where we redistributed the main budget.
Results in numbers (over 3 weeks of work):
Budget spent: $1,256.76
Leads obtained: 78
Average cost per lead (CPL): ~$16.11
Number of closed deals (sales): 3
Average sale value (AOV): from $1,500 to $4,000
Conversion from lead to sale (CR): ~3.8%
Conclusion and next steps
The multi-step funnel with initial warming through a media personality worked perfectly for the complex B2B niche. Thanks to quality content, the audience arrived already warm, which allowed achieving a solid conversion of 3.8% for services with a very high ticket and ensuring excellent ROAS for the project.
#metaads #b2b #ecommerce #leadgeneration #shopify #amazon #facebookads #businessscaling #digitalmarketing
1) Development of a 4-level sales funnel: built a comprehensive lead generation system focusing on the founder's personal brand. To warm up the cold audience (Top of Funnel), we launched the promotion of expert posts to gather a base of interested users.
2) Diversification of entry points and retargeting: the audience that interacted with the content was "chased" with conversion campaigns. To find the most effective customer path, traffic was simultaneously directed to three platforms: the website, internal lead forms (Meta), and direct messages (Direct).
3) Campaign optimization: based on the collected data, we optimized the funnel. We determined that the best dynamics and highest quality of leads come from traffic that goes directly to the website — that’s where we redistributed the main budget.
Results in numbers (over 3 weeks of work):
Budget spent: $1,256.76
Leads obtained: 78
Average cost per lead (CPL): ~$16.11
Number of closed deals (sales): 3
Average sale value (AOV): from $1,500 to $4,000
Conversion from lead to sale (CR): ~3.8%
Conclusion and next steps
The multi-step funnel with initial warming through a media personality worked perfectly for the complex B2B niche. Thanks to quality content, the audience arrived already warm, which allowed achieving a solid conversion of 3.8% for services with a very high ticket and ensuring excellent ROAS for the project.
#metaads #b2b #ecommerce #leadgeneration #shopify #amazon #facebookads #businessscaling #digitalmarketing