Barbershop
About the client
The barbershop mainly relied on organic methods: signage, word of mouth, and some activity on social media. However, organic traffic did not provide a stable flow of clients, and the advertising they tried on their own yielded no results at all. The customer acquisition cost (CAC) reached $17 — with an average check of $20-25, the business was essentially not profitable from the first visit.
They were unclear about where to find a quality flow of new clients and how to make marketing truly pay off. The task was to build an acquisition system, reduce CAC to at least $10, and make each new client profitable from the very first haircut.
What we did
• Conducted an audit of the advertising account
• Created a simple conversion landing page on Tilda
• Launched a geo-targeted funnel: narrowed the audience by interests and intentions
• Completely redesigned the creatives and advertising logic, connected Google Analytics for tracking
• Focused on offline traffic and tight retargeting for those who interacted
Results
In 3 months, we reduced CAC from $17 to $7, allowing the barbershop to move from a loss to profit from the very first haircut. With a budget of $2,500/month, the business gained over 350 new clients and about $10,500–12,000 in additional revenue from the first visits. Considering repeat visits, the effect exceeded $30,000. Additionally, we tested applications through Direct (25–30% cheaper than from the landing page) and prepared scripts for employees, which increased conversion to appointments. As a result, a system with a predictable flow of clients and stable monthly profit emerged. Based on this, the business decided to scale and expand the network.
#SEO #contentmarketing #localSEO #SMM #targetedAdvertising #branding #corporateIdentity #UXUIDesign #webdesign #salesFunnel
The barbershop mainly relied on organic methods: signage, word of mouth, and some activity on social media. However, organic traffic did not provide a stable flow of clients, and the advertising they tried on their own yielded no results at all. The customer acquisition cost (CAC) reached $17 — with an average check of $20-25, the business was essentially not profitable from the first visit.
They were unclear about where to find a quality flow of new clients and how to make marketing truly pay off. The task was to build an acquisition system, reduce CAC to at least $10, and make each new client profitable from the very first haircut.
What we did
• Conducted an audit of the advertising account
• Created a simple conversion landing page on Tilda
• Launched a geo-targeted funnel: narrowed the audience by interests and intentions
• Completely redesigned the creatives and advertising logic, connected Google Analytics for tracking
• Focused on offline traffic and tight retargeting for those who interacted
Results
In 3 months, we reduced CAC from $17 to $7, allowing the barbershop to move from a loss to profit from the very first haircut. With a budget of $2,500/month, the business gained over 350 new clients and about $10,500–12,000 in additional revenue from the first visits. Considering repeat visits, the effect exceeded $30,000. Additionally, we tested applications through Direct (25–30% cheaper than from the landing page) and prepared scripts for employees, which increased conversion to appointments. As a result, a system with a predictable flow of clients and stable monthly profit emerged. Based on this, the business decided to scale and expand the network.
#SEO #contentmarketing #localSEO #SMM #targetedAdvertising #branding #corporateIdentity #UXUIDesign #webdesign #salesFunnel
Kyiv 
Available for hire
Offer work