Branding of a construction company vehicle (Germany)

Branding of a minibus for a construction company from Germany.

From the client’s side, the following were provided:
- photos of the vehicle,
- a list of services in Ukrainian,
- a phone number,
- a link to the TikTok account.

The peculiarity of the situation is that the client does not speak German very well and does not want to communicate by phone.

It was suggested to focus on WhatsApp - so that clients could send messages or call, and he could reply or allow a colleague who speaks German better to respond to missed calls.

Additionally, studying the situation led to the idea of using Instagram instead of TikTok:
- Because it is more popular in Germany among the client's customers.
- Because there is an opportunity to exchange messages with users and leave contacts.

Text options were proposed. Options for design accents.

In the first series of designs, a variant was chosen.

In the second series of designs, modifications of the chosen variant were proposed.

Then several adjustments were made.

Furthermore, the client wanted to use a slogan or text that conveys the essence of his approach to work. It was suggested to use German proverbs related to construction.

The text was checked by native speakers from the client’s side. Minor corrections were made.

After that, the layout was prepared for printing.

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