Construction of spa zones | Efir
Stable lead generation for the company Efir
#FacebookAds #leadgeneration
ABOUT THE PROJECT
The company is engaged in the construction of saunas/spa complexes turnkey, as well as sauna decoration (when there is already a room). The assortment includes materials from different parts of the world that have unique properties and beneficial effects, wood is mainly used from Ukrainian breeds.
OUR MAIN TASKS
1. Coverage of a large number of affluent people
2. Generating leads for the purchase/decoration of SPA
CHALLENGES:
1. Quite an expensive service, expensive product. Initially, it was difficult to reach the target audience we needed, so we conducted numerous tests, "played" with communication/creatives/campaign settings
WHAT WE DID:
1. Conducted a full analysis of competitors' activities, found that they are very weak compared to our client, both in terms of services/main product and landing pages
2. Built a targeting funnel to generate leads
3. Developed a communication strategy based on the company's branding and communication with the target audience, tested many different offers, made constant replacements until we hit the mark and found a working connection
RESULTS
Budget: $1754.60
Reached: 178,888
Lead generation budget: $1704.53
Number of leads: 244
Cost per lead: $7.19
Number of sales: 8
ROMI: 1941.08
#FacebookAds #leadgeneration
ABOUT THE PROJECT
The company is engaged in the construction of saunas/spa complexes turnkey, as well as sauna decoration (when there is already a room). The assortment includes materials from different parts of the world that have unique properties and beneficial effects, wood is mainly used from Ukrainian breeds.
OUR MAIN TASKS
1. Coverage of a large number of affluent people
2. Generating leads for the purchase/decoration of SPA
CHALLENGES:
1. Quite an expensive service, expensive product. Initially, it was difficult to reach the target audience we needed, so we conducted numerous tests, "played" with communication/creatives/campaign settings
WHAT WE DID:
1. Conducted a full analysis of competitors' activities, found that they are very weak compared to our client, both in terms of services/main product and landing pages
2. Built a targeting funnel to generate leads
3. Developed a communication strategy based on the company's branding and communication with the target audience, tested many different offers, made constant replacements until we hit the mark and found a working connection
RESULTS
Budget: $1754.60
Reached: 178,888
Lead generation budget: $1704.53
Number of leads: 244
Cost per lead: $7.19
Number of sales: 8
ROMI: 1941.08
Lvov 
Available for hire