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Business plan for the project: "Opening a pizzeria-restaurant"

Brief overview of the business plan: “Momento” pizzeria-restaurant

The project involves opening a fast-service pizzeria-restaurant “Momento” in the center of Kyiv, near the Central Department Store. The establishment will operate in a Quick & Casual format with waiter service, preparation of dishes in front of customers, without using semi-finished products. The main product is pizza, which will be made from natural ingredients, on thin dough with olive oil, in a special oven.

The goal of the project is to create a profitable enterprise in the public catering sector that provides high-quality dishes at affordable prices. Additionally, the establishment will offer event and lunch organization services. The assortment will include pizza (10 types, two sizes), salads, desserts, drinks, and alcohol.

A marketing study has been conducted (surveyed 2119 people). The main audience is youth up to 30 years old. Demand in the pizza segment exceeds supply. There are no competitors in the quick restaurant format with an emphasis on pizza in this area. The main competitive advantages of “Momento” are a convenient location, fast service, quality cuisine, and attractive prices.

The establishment will occupy an area of 160 m², of which 77 m² is the visitor hall. Modern equipment will be purchased, and the kitchen, workshops, and auxiliary rooms will be arranged. Staff will consist of 15 people (chefs, waiters, cleaners, accountant, manager), working in shifts from 10:00 to 23:00.

Suppliers: wholesale bases in Kyiv, a flour mill. Vegetable supplies will be every other day, other products once a decade. Flexible pricing system, discounts for students, promotions for regular customers, advertising on social networks, flyers, billboards, and an open house with tasting are part of the marketing strategy.

Legal form — LLC, with the appropriate documentation. A preferential loan is planned for business start-up. Main risks are price instability for raw materials, demand fluctuations, and competition. Risk mitigation measures include cooperation with several suppliers, flexible pricing, and high-quality service.

The “Momento” project has significant potential for profitable activity, small business development, and creating new jobs in Kyiv.
Work details
Budget 757 USD
Added 2 July 2025
165 views
Freelancer
Alona S.
Ukraine Zaporizhzhia  22  0

A little busy A little busy
22 Safes completed
1 arbitration
On the service 1 year