Case: contextual advertising for security services

Overview Niche: physical and corporate security
Channel: Google Ads
Goal: generate high-quality leads for B2B and B2C segments.

I restructured the campaigns to focus on high-intent keywords and optimized bids to reduce acquisition costs in a competitive niche.

Results (30 days):
• Spend: 87,691 UAH.
• Leads (conversions): 496.5
• Average cost per click: 9.33 UAH.
• Cost per conversion: 176.59 UAH.
• CTR: ~1.04%
• Clicks: 9,394

Key takeaway Developed a stable flow of qualified inquiries by segmenting traffic for private property and business security needs.