Case for the sale of electrical equipment
Results of our work
24
Associated Calls
of 86
Direct calls
25
Returning calls
36
Application
2 years ago we received a letter from a company that is selling large electric equipment with a question about promoting their site on the internet.The company is engaged in manufacturing and selling:
Electrical Defense Equipment
Corps of Electrical Shield
Floor closets
Electrical Montage Products
Cable products
Automatic Switches
Contact and td.
Case for the sale of electrical equipment
This is a standard situation for many companies who have understood that during the economic crisis they need to actively go out on the internet and expand the markets of their products.We proposed to fill out the brief to better understand their "internal kitchen" and were not very surprised by the results seen.The main difficulties:
Like most offline-oriented CIS companies, yes and not only, the company did not have a clear understanding of the importance of the site on the internet, its utility, internet marketing in general, ways of promotion, etc.For the CRM system, call tracking and talk is not worth it.The company’s leadership is people of an honorable age and it was problematic at the beginning to bring them all the essence of the activities and the algorithm of action.The sources of sales before this were: large supplies of equipment to customers with which you could work before, profile exhibitions and Sarafan radio.a budget for the project.What was required:
Loading production at least 2 changes (in the best times three changes of staff worked), increasing sales and helping to get out to new markets.If not our love for promoting complex B2B projects, the customer’s confidence and his willingness to provide all the information then we’t take the project.
What was done:
The website was updated as soon as possible:
The structure has been changed - our SEO department has joined, which in the root changed the entire structure of the site, which was initially made completely wrong.Updated design of the site to a more modern, now it was no longer a site of the 80s ))), but a full-fledged modern and pleasant site in the sense of youtubility.Updated site functionality: a new catalogue of products with current photos (gallery) of goods, video reviews, etc.Complete product cards are made across all canons of modern marketing.In general, from the old site, except the domain and a small part of the content, nothing and nothing is left.Portrait of the CA, segmentation
Written clear UTP, positioning of the company
Detailed analysis of competitors both domestic and foreign
Context Advertising
Targeted advertising
Connected to Call Tracking
A set of SEO optimization work
Updated YouTube Channel
Updated Blog
Started Content Marketing
We will not describe every step in detail - otherwise it will be a mega long red...
Direct calls: 86
Associated - 24 st.Back call – 25 points.Send forms - 36 pieces.Contracts for 3 changes
In the process of work we met with a hard slive of contracts from the managers on the side of the customer, because we also listened to the calls...
Our attempts to fight this were broken by three fingers of armor and the bureaucratism of the company.In principle, it’s not surprising when the efforts of the marketing department break on the root of sales managers and not the professional call center... And so it would be possible to exceed the plan.The customer is happy and we are happy because the customer is happy.by P.S. No contractor will do you a miracle if:
You don’t trust him.You don’t give all the information.You know how best to do the employer his job.You are not willing to invest money in the site.You are not willing to invest money in marketing.You are not ready to play in the debt.Your sales department lies.
24
Associated Calls
of 86
Direct calls
25
Returning calls
36
Application
2 years ago we received a letter from a company that is selling large electric equipment with a question about promoting their site on the internet.The company is engaged in manufacturing and selling:
Electrical Defense Equipment
Corps of Electrical Shield
Floor closets
Electrical Montage Products
Cable products
Automatic Switches
Contact and td.
Case for the sale of electrical equipment
This is a standard situation for many companies who have understood that during the economic crisis they need to actively go out on the internet and expand the markets of their products.We proposed to fill out the brief to better understand their "internal kitchen" and were not very surprised by the results seen.The main difficulties:
Like most offline-oriented CIS companies, yes and not only, the company did not have a clear understanding of the importance of the site on the internet, its utility, internet marketing in general, ways of promotion, etc.For the CRM system, call tracking and talk is not worth it.The company’s leadership is people of an honorable age and it was problematic at the beginning to bring them all the essence of the activities and the algorithm of action.The sources of sales before this were: large supplies of equipment to customers with which you could work before, profile exhibitions and Sarafan radio.a budget for the project.What was required:
Loading production at least 2 changes (in the best times three changes of staff worked), increasing sales and helping to get out to new markets.If not our love for promoting complex B2B projects, the customer’s confidence and his willingness to provide all the information then we’t take the project.
What was done:
The website was updated as soon as possible:
The structure has been changed - our SEO department has joined, which in the root changed the entire structure of the site, which was initially made completely wrong.Updated design of the site to a more modern, now it was no longer a site of the 80s ))), but a full-fledged modern and pleasant site in the sense of youtubility.Updated site functionality: a new catalogue of products with current photos (gallery) of goods, video reviews, etc.Complete product cards are made across all canons of modern marketing.In general, from the old site, except the domain and a small part of the content, nothing and nothing is left.Portrait of the CA, segmentation
Written clear UTP, positioning of the company
Detailed analysis of competitors both domestic and foreign
Context Advertising
Targeted advertising
Connected to Call Tracking
A set of SEO optimization work
Updated YouTube Channel
Updated Blog
Started Content Marketing
We will not describe every step in detail - otherwise it will be a mega long red...
Direct calls: 86
Associated - 24 st.Back call – 25 points.Send forms - 36 pieces.Contracts for 3 changes
In the process of work we met with a hard slive of contracts from the managers on the side of the customer, because we also listened to the calls...
Our attempts to fight this were broken by three fingers of armor and the bureaucratism of the company.In principle, it’s not surprising when the efforts of the marketing department break on the root of sales managers and not the professional call center... And so it would be possible to exceed the plan.The customer is happy and we are happy because the customer is happy.by P.S. No contractor will do you a miracle if:
You don’t trust him.You don’t give all the information.You know how best to do the employer his job.You are not willing to invest money in the site.You are not willing to invest money in marketing.You are not ready to play in the debt.Your sales department lies.
Kharkiv 
Available for hire
Offer work