Case: How SERM improve customer reputation after negative

The customer bought an apartment from a well-known serious bank, who had a scandal story with previous owners who did not pay the loan to the bank.These previous owners decided to revenge the new owner, trying to ruin his reputation on the internet by posting negative reviews and false statements on various sites.First we made a plan of action.Our first goal was to lock the negative references of the customer in the search edition.For this we developed a content strategy, wrote a lot of texts and placed them on sites that were ranked above in the search edition.Thus, we were able to lock the negative customer references in the search edition.We then switched to writing positive customer reviews on each site where negative reviews were posted.We created accounts on these sites and started publishing positive reviews.We also connected the customer to a resource that allows you to monitor new reviews and comments on all sites where his name is mentioned.As a result, we were able to help the customer restore his reputation and protect him from the false accusations created by his unfair previous owners.Over the course of 6 months of work on the project, we have achieved the following results:

Increase the number of positive references of the customer in the search release by 35%;
Reduce the number of negative reviews by 40% thanks to our strategy for writing positive reviews and monitoring new reviews;
Increase the number of unique visitors to the customer’s website by 20% by creating and placing new content on the partners’ sites.To these results, we used the following tools and methods:

systematic monitoring of customer references on the internet;
- Developing a content strategy and writing new content that has been posted on the partners’ websites;
Write positive reviews and comments on websites where negative reviews have been posted;
Use of a specialized tool to monitor new reviews and comments;
Data analysis and strategy optimization depending on monitoring results.It is worth noting that improving the customer reputation in the search edition is a long process that requires constant monitoring and analysis of the customer's references on the internet.However, using a properly prepared plan and the use of SERM tools, you can a significant improvement in the customer’s reputation in the search edition, protect it from negative references and preserve its reputation in the future.