Case: Launch of the retail direction of the embroidered clothing brand Lesia

Niche: fashion / ethnic clothing / embroidered products
Collaboration format: strategic marketing + turnkey retail launch with an SMM team

Task:
Develop a strategy for the brand of embroidered clothing to enter the retail market and prepare a full online sales launch within 2 months.

Actions:

Conducted a complete marketing diagnosis of the brand and product range.

Developed positioning and tone of voice: "Ukrainian embroidery in a modern style."

Formed an SKU matrix for retail sales (t-shirts, tunics, hoodies, accessories).

Created a visual concept for the brand: photos, color palette, identity.

Launched an Instagram shop and website with Meta catalog integration.

Prepared a content plan with seasonal collections and storytelling about the symbolism of embroidery.

Launched targeted advertising in the Ukrainian market (A/B testing of audiences, retargeting).

Result:

The retail direction was launched within 2 months.

A complete system of online sales and content marketing was created.

Received the first orders from Instagram in the first weeks after the launch.

The brand transitioned from a b2b manufacturing format to the b2c fashion retail segment.