Case: Mentoring program for a network of laser hair removal salons

Niche: beauty / cosmetology / laser hair removal
Collaboration format: training + strategic support

Tasks:
Form a comprehensive marketing system for the laser hair removal salon, increase the effectiveness of promotion, and create a working team structure.

Actions:

Completion of the mentoring program of the Academy of Marketing Thinking (6 weeks).

Format: 30% theory / 70% implementation.

Tasks distributed among team members, responsible individuals identified.

KPIs and a results control system established.

Brand strategy and mission updated.

Offline promotion added to the overall marketing system.

Target audience archetypes defined.

Content funnels for Instagram developed.

Result:

The salon began systematic promotion of the brand and services.

The number of new clients increased.

Team