Case: Promotion of the cosmetic brand Flamel through a PR campaign

Niche: professional care cosmetics
Promotion format: PR + evidence-based marketing

Task:
Increase trust in the Flamel brand in the professional cosmetics segment and form a reasoned perception of product quality among the target audience — cosmetologists and consumers choosing home care.

Actions:

Product testing conducted (5 units) before the start of the PR campaign.

Skin diagnostics used with an artificial intelligence device to confirm the effectiveness of the cosmetics with actual data.

A communication concept "Evidence-Based Marketing" developed — an approach where quality is confirmed by numbers, not just brand positioning.

Collaboration proposed between Flamel and a beauty salon that has a diagnostic device:

involvement of 10 women,

initial skin condition diagnosis,

personalized care selection,

repeat measurements after 2 months.

Result:

100% indicators of skin hydration and collagen saturation achieved after regular use of Flamel.

A PR concept with an evidence base formed, which increases the level of trust in the brand.

Foundation prepared for a series of publications in the "evidence-based marketing" format and further collaboration with beauty clinics.