Niche: professional care cosmetics
Promotion format: PR + evidence-based marketing
Task:
Increase trust in the Flamel brand in the professional cosmetics segment and form a reasoned perception of product quality among the target audience — cosmetologists and consumers choosing home care.
Actions:
Product testing conducted (5 units) before the start of the PR campaign.
Skin diagnostics used with an artificial intelligence device to confirm the effectiveness of the cosmetics with actual data.
A communication concept "Evidence-Based Marketing" developed — an approach where quality is confirmed by numbers, not just brand positioning.
Collaboration proposed between Flamel and a beauty salon that has a diagnostic device:
involvement of 10 women,
initial skin condition diagnosis,
personalized care selection,
repeat measurements after 2 months.
Result:
100% indicators of skin hydration and collagen saturation achieved after regular use of Flamel.
A PR concept with an evidence base formed, which increases the level of trust in the brand.
Foundation prepared for a series of publications in the "evidence-based marketing" format and further collaboration with beauty clinics.
Promotion format: PR + evidence-based marketing
Task:
Increase trust in the Flamel brand in the professional cosmetics segment and form a reasoned perception of product quality among the target audience — cosmetologists and consumers choosing home care.
Actions:
Product testing conducted (5 units) before the start of the PR campaign.
Skin diagnostics used with an artificial intelligence device to confirm the effectiveness of the cosmetics with actual data.
A communication concept "Evidence-Based Marketing" developed — an approach where quality is confirmed by numbers, not just brand positioning.
Collaboration proposed between Flamel and a beauty salon that has a diagnostic device:
involvement of 10 women,
initial skin condition diagnosis,
personalized care selection,
repeat measurements after 2 months.
Result:
100% indicators of skin hydration and collagen saturation achieved after regular use of Flamel.
A PR concept with an evidence base formed, which increases the level of trust in the brand.
Foundation prepared for a series of publications in the "evidence-based marketing" format and further collaboration with beauty clinics.