Case: The entry of the children's and teenagers' clothing brand Chiboni into wholesale

Niche: children's and teenage clothing / Ukrainian production
Collaboration format: strategic consulting + development of B2B sales + seasonal marketing strategy

Task:
Help the Chiboni brand enter the wholesale market from scratch, establish recognizable positioning, and create an original communication campaign for Black Friday without typical "discount" messages.

Actions:

Conducted an audit of the brand, product range, and competitive environment.

Developed a B2B sales model: wholesale price lists, collaboration packages, database of potential partners.

Created a visual presentation of collections for stores and buyers.

Initiated first negotiations with distributors and established the sales process.

Developed a seasonal marketing strategy "Thanksgiving Friday" — an alternative to Black Friday:

the concept is built not on discounts, but on gratitude to customers and partners;

developed visual and textual messages focused on care, the value of things, and humanity;

prepared content for social media and newsletters.

Result:

Launched the wholesale direction of the Chiboni brand from scratch, acquired the first wholesale clients.

During the "Thanksgiving Friday" campaign, increased brand recognition and engagement on Instagram without direct price dumping.

Formulated a clear marketing strategy that the brand uses for further development in Ukraine and beyond.