Case online school of nutrition
Task:
Attract more than 1400 registrations from Europe to an online school of nutrition within a month, directing them to targeted registrations for a 2-day intensive at a price not exceeding 200 hryvnias.
Strategy:
1. Audience analysis: Researching the target audience from Ukrainian-speaking Europe, their interests and needs in nutrition education.
2. Development of advertising materials: Creating attractive advertising announcements and content that draw attention to the benefits of the intensive and persuade the audience to register.
3. Targeting and advertising campaigns: Using various online advertising channels to reach the target audience, including social networks and contextual advertising, focusing on Ukrainian-speaking residents of Europe.
4. Analysis and optimization: Continuous monitoring of the effectiveness of advertising campaigns, data analysis, and strategy optimization to achieve the best results.
Results:
In 12 days of work, the following traffic was obtained:
- Reach: 134497 individuals
- Registrations: 1306
- Link clicks: 2640
- Average registration cost: $0.41
The ad set was expensive, but it was not critical in our situation.
We continue working on the project, the results are intermediate.
Attract more than 1400 registrations from Europe to an online school of nutrition within a month, directing them to targeted registrations for a 2-day intensive at a price not exceeding 200 hryvnias.
Strategy:
1. Audience analysis: Researching the target audience from Ukrainian-speaking Europe, their interests and needs in nutrition education.
2. Development of advertising materials: Creating attractive advertising announcements and content that draw attention to the benefits of the intensive and persuade the audience to register.
3. Targeting and advertising campaigns: Using various online advertising channels to reach the target audience, including social networks and contextual advertising, focusing on Ukrainian-speaking residents of Europe.
4. Analysis and optimization: Continuous monitoring of the effectiveness of advertising campaigns, data analysis, and strategy optimization to achieve the best results.
Results:
In 12 days of work, the following traffic was obtained:
- Reach: 134497 individuals
- Registrations: 1306
- Link clicks: 2640
- Average registration cost: $0.41
The ad set was expensive, but it was not critical in our situation.
We continue working on the project, the results are intermediate.
Khmelnitskyi 
Available for hire