Makeup artist case
The goal of the advertising campaign:
1. Focus on selling wedding makeup.
2. Attract new subscribers who could become future clients.
Initial conditions:
The client has an account on Instagram but has not received orders through this platform before.
All orders mainly come randomly.
The cost of wedding makeup with travel to the city is 250 euros, the cost of a trial makeup or makeup for an event/photo shoot is 100 euros.
Work done before launching the advertising:
Provided recommendations on preparing the account for the advertising launch, such as relevant applications and posts.
Defined the promotion strategy.
Conducted an analysis of competitors regarding offers and service costs in the city.
Created layouts.
Developed proposals and USPs.
Work strategy:
Initially, it was decided to test the advertising on brides by offering wedding makeup with travel to them. The advertising was launched to Russian-speaking, English-speaking, and Italian-speaking audiences.
Then, trial wedding makeup was tested and promoted.
Next, the finished makeup was tested for a photo shoot or event.
Within 2 weeks, 5 campaigns were tested, 12 ad groups were used (targeting audiences by interests, broad), about 40 layouts were tested in different languages, in story and feed formats.
Results:
Total spent on advertising: 2826 dollars.
Number of direct inquiries: 419.
Average inquiry price: 6.75 euros.
Reach: 207879.
Closed 104 clients, 63 for regular makeup and 41 for wedding makeup.
Received income of 16550 dollars.
Expenses for rent, materials, and services of a targetologist: 4900.
Therefore, in this project, I tried to promote the work of a makeup artist on Instagram, focusing on selling wedding makeup and attracting new clients. Before launching the advertising, I conducted an analysis, developed a strategy, and prepared the necessary materials for the client.
I advertised services among brides, testing different audiences and types of makeup objects. Currently, we have received a certain number of direct inquiries, indicating the success of the campaign, although its profitability cannot be accurately assessed yet. I am still working on this project.
1. Focus on selling wedding makeup.
2. Attract new subscribers who could become future clients.
Initial conditions:
The client has an account on Instagram but has not received orders through this platform before.
All orders mainly come randomly.
The cost of wedding makeup with travel to the city is 250 euros, the cost of a trial makeup or makeup for an event/photo shoot is 100 euros.
Work done before launching the advertising:
Provided recommendations on preparing the account for the advertising launch, such as relevant applications and posts.
Defined the promotion strategy.
Conducted an analysis of competitors regarding offers and service costs in the city.
Created layouts.
Developed proposals and USPs.
Work strategy:
Initially, it was decided to test the advertising on brides by offering wedding makeup with travel to them. The advertising was launched to Russian-speaking, English-speaking, and Italian-speaking audiences.
Then, trial wedding makeup was tested and promoted.
Next, the finished makeup was tested for a photo shoot or event.
Within 2 weeks, 5 campaigns were tested, 12 ad groups were used (targeting audiences by interests, broad), about 40 layouts were tested in different languages, in story and feed formats.
Results:
Total spent on advertising: 2826 dollars.
Number of direct inquiries: 419.
Average inquiry price: 6.75 euros.
Reach: 207879.
Closed 104 clients, 63 for regular makeup and 41 for wedding makeup.
Received income of 16550 dollars.
Expenses for rent, materials, and services of a targetologist: 4900.
Therefore, in this project, I tried to promote the work of a makeup artist on Instagram, focusing on selling wedding makeup and attracting new clients. Before launching the advertising, I conducted an analysis, developed a strategy, and prepared the necessary materials for the client.
I advertised services among brides, testing different audiences and types of makeup objects. Currently, we have received a certain number of direct inquiries, indicating the success of the campaign, although its profitability cannot be accurately assessed yet. I am still working on this project.
Khmelnitskyi 
Available for hire