Case: Revenue €26,379 for an e-commerce clothing store! | ROAS 846%

About the project:
— E-commerce brand of lingerie and thermal clothing (Latvia)
— Sales through the website

Point A:
— Expensive sales
— Low ROAS
— Ineffective traffic to the website

What was done:
— Conducted competitor analysis and calculated unit economics
— Built a funnel and tested hypotheses
— Launched traffic for 3 key products
— Identified effective audiences (broad + LAL)
— Optimized campaigns and disabled weak positions
— Focused on static creatives
— Scaled working connections and used seasonal offers

Point B:
— Revenue: 26,379 EUR
— ROAS: 846%
— 443 sales
— CPA: $7.9
— Budget: $3,531
— KPI achieved (ROAS > 3)