Case on targeted advertising on the topic "wear, shoes, accessories"
Service: Targeted advertising.Topics: clothes, shoes and accessories.Promotion period: 2 months.Expenses: 4 526 UAH(including payment for the services of the agency).Goals of Promotion
The customer has a successful VKontakte group, which he leads himself.Orders are accepted by mail or by phone.In addition, six months ago, the customer launched a website with the possibility of buying through the basket.We suggested to try advertising in Play.This is a targeted advertising system with the main partner – the Mamba dating site.Campaign settings: targeting by audience
Women and men are different targets.Therefore, we proposed to set up a audience campaign.Products aimed at women
Transactions based on Google Analytics: 51.Income according to Google Analytics: 33 127 UAH.The average check is 649,55 UAH.Percentage of orders through calls by customer data: 20%.Revenue with account of sales by telephone: 41 409 UAH.The margin is 61.2%.ROMI (refund of marketing investments) = (Income × Marge) - Customer losses) / Customer losses = (33 127 UAH)× 61.2%) – 4 526 UAH4 526 UAH.= 348 per cent.The conversion rate was 0.54%.Let’s look from the other side:
Associated conversions: 17Conversions at the first click: 52.Conversions by the last interaction: 44.
The customer has a successful VKontakte group, which he leads himself.Orders are accepted by mail or by phone.In addition, six months ago, the customer launched a website with the possibility of buying through the basket.We suggested to try advertising in Play.This is a targeted advertising system with the main partner – the Mamba dating site.Campaign settings: targeting by audience
Women and men are different targets.Therefore, we proposed to set up a audience campaign.Products aimed at women
Transactions based on Google Analytics: 51.Income according to Google Analytics: 33 127 UAH.The average check is 649,55 UAH.Percentage of orders through calls by customer data: 20%.Revenue with account of sales by telephone: 41 409 UAH.The margin is 61.2%.ROMI (refund of marketing investments) = (Income × Marge) - Customer losses) / Customer losses = (33 127 UAH)× 61.2%) – 4 526 UAH4 526 UAH.= 348 per cent.The conversion rate was 0.54%.Let’s look from the other side:
Associated conversions: 17Conversions at the first click: 52.Conversions by the last interaction: 44.
Ukraine 
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